LIVE BOARD to Showcase Programmatic DOOH Innovations at DSJ 2025

LIVE BOARD, a leading digital out-of-home (DOOH) advertising network operator based in Shibuya, Tokyo, is set to participate in the Digital Signage Japan (DSJ) 2025 from June 11 to 13, 2025. This prominent exhibition will take place at Makuhari Messe, focusing on the evolving landscape of digital signage in Japan and its integration into the global market.

Presentation Overview

Under the theme of “Connecting Japan's DOOH to the Global Market – The Cutting Edge of Programmatic DOOH Utilization,” LIVE BOARD will delve into various success stories and case studies from both domestic and international markets. The presentation will highlight the advantages of automating ad placements and how this methodology opens new revenue channels by accepting submissions from foreign advertisers through an innovative “out-in” approach.

Key Details

- Date and Time: June 12, 2025, from 16:05 to 16:45 (JST)
- Location: Room L (8U04), Makuhari Messe Exhibition Center
- Speakers:

- Ahmed Albadwi, Leader of the Client Services Department at LIVE BOARD
- Pantip Rueangaphirak, Client Services Department at LIVE BOARD
- Harui Imai, VP of Sales - Japan at Perion Network Ltd.

For more information, visit the event's website.

About Digital Signage Japan 2025

DSJ 2025 is poised to be one of the largest exhibitions in the digital signage industry in Japan, focusing on the latest technologies and applications within the digital signage realm. The event serves as a platform to address industry challenges and foster the creation of new market opportunities. Attendees can explore various use cases for digital signage across diverse business environments.

Event Highlights

- Exhibition Dates: June 11-13, 2025, from 10:00 to 18:00 (final day ends at 17:00)
- Keynote Sessions: June 11-13, 2025, starting at 9:30 (Opening at 9:15 on the first day)

About LIVE BOARD

LIVE BOARD is a pioneer in the use of data-driven methodologies for targeted advertising and effectiveness evaluation in the digital OOH segment. As the first operator in Japan to utilize impressions based on Visibility Adjusted Contact (VAC), LIVE BOARD’s approach remains resilient even in times of fluctuating foot traffic like during the COVID-19 pandemic. By estimating the audience likely to view ads at specific locations and times, the company has incorporated a unique network that encompasses various digital OOH spaces, both indoors and outdoors across Japan.

By integrating big data from Japan’s largest carriers, LIVE BOARD enables precise targeting based on demographics such as age and gender, overcoming challenges that were previously encountered in traditional OOH advertising.

The VAC methodology, endorsed by the OOH Global Measurement Guidelines, focuses on measuring visibility rates, offering an advanced metric for estimating the potential reach of OOH ads. This strategy drastically improves on the standard metrics of impressions by considering the effectiveness of visibility in targeted advertising.

With its robust technological foundation and deep understanding of market dynamics, LIVE BOARD is well-positioned to lead the evolution of the DOOH advertising sector both in Japan and on a global scale.