Le-Vel and USA Pickleball Forge New Partnership to Transform Health and Sport

Le-Vel Partners with USA Pickleball to Promote Health and Wellness

On June 13, 2025, Le-Vel, the innovative health and wellness company that launched the premium THRIVE system, proudly revealed its exciting new partnership with USA Pickleball, the authority governing America's fastest-growing sport. This dynamic collaboration is poised to significantly enhance Le-Vel's mission of promoting health, performance, and community outreach, enabling them to connect with tens of thousands of new consumers nationwide.

The inauguration of this partnership was highlighted at the Golden Ticket Tournament in Greensboro, North Carolina, which took place from May 28 to June 1, 2025. During this event, over 250 exclusive gift bags were distributed to elite athletes, showcasing Le-Vel's flagship offerings—the THRIVE 3-Step Experience, along with fan favorites such as THRIVE Activate for improved energy levels and THRIVE Thirst for optimal hydration through electrolytes.

Christian Portaro, Senior Director of Partnerships at USA Pickleball, expressed excitement about welcoming Le-Vel as an official partner. He emphasized that Le-Vel's dedication to wellness, vitality, and performance aligns perfectly with the core values of the pickleball community. He stated, “This collaboration will help elevate the player experience, from grassroots tournaments all the way to Nationals.”

However, this tournament is just the beginning of what Le-Vel plans to achieve throughout the 2025 season. They will maintain a strong presence at additional Golden Ticket Tournaments in Newport Beach, California, and Colorado Springs, Colorado, all leading up to the highly anticipated USA Pickleball Nationals in San Diego this November. This event is expected to draw in a vast audience of players and fans, marking a key opportunity for engagement.

Chante' Markus, Le-Vel's Director of Marketing and Social Media, shared insights into the essence of this partnership. She noted that the collaboration transcends traditional sponsorship.