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Wingstop and PopUp Bagels Collaboration: The Lemon Pepper Schmear

Wingstop and PopUp Bagels, two culinary names recognized for their vibrant and unapologetic flavors, are joining forces to unveil an exciting new product: the limited-edition "Lemon Pepper Schmear." Set to launch on January 29, 2026, this collaboration aims to spice up breakfast routines and game-day snacks with a unique twist on a classic favorite.

A Bold Flavor Experience

The signature "Lemon Pepper Schmear" infuses one of Wingstop's most beloved flavor profiles into PopUp Bagels’ rich and creamy spread. Made with the iconic Lemon Pepper seasoning, this schmear captures the same zesty citrus and peppery heat that patrons have come to adore in Wingstop’s fresh, made-to-order chicken wings.

This partnership is not just about creating a new product, but about offering fans a way to indulge in a flavor experience that extends beyond the typical meal. As both brands recognized the opportunity to combine their unique tastes, they crafted something that speaks to their customer base's cravings in a fresh and exciting way.

Why Lemon Pepper?

Wingstop's Lemon Pepper wings have consistently been a favorite choice among fans, making the flavor a natural candidate for this collaboration. Michael Skipworth, President and CEO of Wingstop, expressed the essence of this partnership, stating, "When two viral brands come together, bold flavor is the only move – and that's exactly why our famous Lemon Pepper was the perfect fit." This sentiment underscores both brands' commitment to delivering unforgettable flavor experiences.

Adam Goldberg, Founder of PopUp Bagels, adds that they didn't engage in this collaboration just for the sake of it; rather, it was about transforming a recognizable flavor into something versatile and appealing. He explained, "The fun for us was figuring out how to translate it into a schmear that actually works on a hot bagel and fits naturally into our Grip, Rip and Dip® experience."

Availability and Fan Excitement

From January 29, fans can find the "Lemon Pepper Schmear" at all PopUp Bagels locations, but it's only available for a limited time while supplies last. This new product promises to bring the lively taste of Wingstop right to your breakfast table. Imagine enjoying a hot bagel spread with this bold flavor as you prepare for a day of football or as a delightful start to your morning.

The collaboration will certainly excite loyal customers of both Wingstop and PopUp Bagels, offering them another way to celebrate their love for these iconic flavors together. With this innovative offering, fans can easily transition from morning munching to game-day gatherings, keeping the bold flavor of Lemon Pepper at the forefront of their culinary experiences.

About the Brands

Wingstop was founded in 1994 and currently operates over 3,000 locations globally, making it a beloved brand dedicated to serving unique flavors across its menu. The brand is known for its hand-sauced wings and a commitment to quality that has garnered a loyal customer base.

PopUp Bagels, on the other hand, prides itself on crafting perfect bagels with a focus on quality and simplicity. Their dedication to creating the ideal bagel experience has led to fast growth and a passionate following across the nation.

This collaborative effort is more than just a menu item; it represents a merging of culinary enthusiasm that both brands hope will become a favorite among consumers. With social media excitement and the anticipation of a new favorite, the "Lemon Pepper Schmear" is poised to become a hit in its own right.

Embrace this flavorful journey and mark your calendars for January 29 to savor the deliciousness that Wingstop and PopUp Bagels have instore. Whether you're a fan of bagels or wings, this limited-time offer is not to be missed!