TGL and CÎROC Join Forces to Elevate Fan Experience with Luxurious Hospitality

TGL and CÎROC Ultra-Premium Vodka: A New Era of Luxury in Sports

In a groundbreaking move, TGL presented by SoFi has announced its partnership with CÎROC Ultra-Premium Vodka as the league’s Official Vodka Partner. This collaboration aims not only to elevate the league's profile but also to enhance the overall experience of fans attending events at the SoFi Center.

C ÎROC, renowned for its luxury vodka, brings an upgraded ambiance with its new CÎROC Athletic Club, effectively transforming how fans engage with the live sporting experience. Positioned strategically overlooking TGL's field of play, the CÎROC Athletic Club offers fans a sophisticated suite-level experience that includes premium seating, elevated cocktails, and all-inclusive food services, ensuring a memorable matchday experience.

Nick Tran, President and Chief Marketing Officer of First Round Collective, emphasized the significance of this partnership. He mentioned, “TGL is one of the most exciting intersections of sport and culture happening right now, and it represents exactly the kind of modern stage where CÎROC shows up best.” With the intention to create culturally-related and intentional experiences, the CÎROC Athletic Club will cultivate a vibrant social atmosphere for fans excited to witness top-tier golfing talent.

The league’s second season, set to kick off on December 28, will feature CÎROC prominently, with the introduction of a signature cocktail—the CÎROC Transfusion. This drink combines the renowned grape profile of CÎROC, crafted from the finest French grapes, creating a refreshing twist on a golf classic. Notably, CÎROC's involvement extends beyond mere branding; it includes pouring rights at the SoFi Center, solidifying its presence among fans as they enjoy the thrill of innovative golf league action.

Another significant point is the growing demand for a premium fan experience. As Jason Langwell, Chief Revenue Officer at TMRW Sports remarked, “Demand for suite-level viewing continues to grow, and the CÎROC Athletic Club delivers an unparalleled hospitality setting for individuals and small groups attending TGL matches.” This means fans can expect upgraded features such as in-suite televisions, gourmet food offerings, and a dedicated service team to ensure every need is met while they immerse themselves in the action.

As TGL continues to push the boundaries of what a sports league can be, the inclusion of CÎROC marks a pivotal step in integrating luxury into the sport. This partnership promises a refined experience where golf and leisure perfectly intersect, appealing not only to die-hard fans but also to those seeking a unique social outing.

With only limited availability for premium hospitality options available during the season, enthusiastic fans will want to secure their spots quickly. The new offerings are designed to cater to the modern fan's expectations, bringing an exceptional level of comfort and enjoyment to each match at the SoFi Center.

To explore these premium experiences or to purchase tickets for upcoming matches, fans can visit TGL's official website.

As TGL expertly combines the dynamics of high-level sport with luxury amenities, it sets new standards for what fans can expect from their viewing experience—creating a model that could be a blueprint for future sporting events worldwide. Whether you're a seasoned golf fan or a newcomer to the sport, TGL and CÎROC invite you to be part of this extraordinary journey of excitement, culture, and community at the SoFi Center.