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The XXV Festival del Habano: Celebrating 150 Years of Romeo y Julieta

Havana was recently transformed into a vibrant celebration of history and craftsmanship as the XXV Festival del Habano kicked off with an extravagant Welcome Evening. This year, the event paid tribute to the prestigious 150th anniversary of the beloved Romeo y Julieta brand, known for its iconic taste and exceptional quality.

Held at the illustrious Salón de Protocolo Cubanacán, the festival welcomed an impressive gathering of 1,200 attendees including distributors, cigar experts, and aficionados from around the globe. The venue was elegantly decorated to evoke the romantic ambiance of Venice, prominently featuring lush red hues that symbolize the passion synonymous with the Romeo y Julieta signature brand.

Amidst the festive atmosphere, attendees were treated to the world premiere of the Romeo y Julieta Amantes, a specially created vitola designed exclusively for this significant occasion. Measuring at 53 ring gauge x 153 mm, this new cigar fully embodies the legacy and rich tradition of Romeo y Julieta. With its medium strength and classic blend, the Amantes is sure to captivate seasoned aficionados as well as newcomers to the world of fine cigars.

During the evening, Jorge Pérez Martel, Vice President of Sales at Habanos, S.A., detailed the unique offering: “The Amantes is available in two exclusive formats—a sophisticated box containing 20 cigars, perfect for collectors, and a limited-edition box of 5, ideal as a luxurious gift.” This limited box was offered exclusively to attendees, making it a coveted piece for both collectors and lovers of fine cigars.

In addition to the spectacular cigar unveiling, the Co-Presidents of Habanos, S.A., Maritza Carrillo González and Luis Sánchez-Harguindey Pardo de Vera, addressed the audience, emphasizing the significance of the 150th anniversary. They expressed their heartfelt gratitude to the aficionados, distributors, and industry professionals for their unwavering dedication to the brand and the wider Habanos universe.

As part of the evening’s festivities, the festival also announced the nominees for the 2024 Habanos Awards, which honors exceptional figures in the industry. Notable nominees for the Business category included Alain Proietto, Sami Alrayhani, and Luca Borla. Meanwhile, candidates for the Communication and Production categories featured José Andrés Colmena, Aleksandar Spitic, and Reynier Lázaro Rojas Medina, among others. The award winners will be unveiled at the festival's grand finale during the Gala Evening.

The celebration was elevated by a spectacular lineup of musical performances that intertwined with the evening’s rich culture. Attendees enjoyed unforgettable performances by the Trío Tradicional Feeling, the captivating Rakatán with its black light show, illustrious Cuban artist Yarima Blanco, along with Orquesta Aragón, a legendary staple in Cuban music.

This year's Festival del Habano was not simply a showcase of cigars, but a grand acknowledgment of the artistry, dedication, and vivid culture surrounding the world of Habanos. As it unfolds over the coming days, the festival continues to weave together tradition and innovation, reinforcing the remarkable legacy of brands like Romeo y Julieta. The journey from Havana's tobacco fields to the humidors of collectors worldwide remains a story of craft and passion that is celebrated at this flagship event.

By fostering connections and celebrating achievements, the XXV Festival del Habano stands as a testament to the enduring allure of cigars and the refined lifestyle they inspire. For enthusiasts and newbies alike, the festival promises to be an unforgettable experience that cements the legacy of one of the most respected cigar brands in the world.