Chime to Support Portland Fire as Official Banking Partner, Enhancing the Fan Experience
Chime Becomes the Official Banking Partner for Portland Fire
The Portland Fire, a prominent new franchise in the Women's National Basketball League, has made headlines by announcing Chime as their Official Banking and Credit Partner. This partnership marks not only a significant milestone for the Fire but also for Chime, which is making strides in its national sports sponsorship portfolio, especially during a time of remarkable growth in women's professional sports.
Chime's logo will be prominently displayed on the left shoulder of the team's jerseys for the 2026 season. This visible branding is just the tip of the iceberg in a partnership aimed at creating meaningful experiences for fans and supporting the community around the Portland Fire.
A Commitment to Values and Community
Clare Hamill, Interim President of the Portland Fire, expressed the essence of the partnership by stating that Chime understands the responsibility that comes with the franchise's revival. "This partnership is about being part of the foundation as we shape a modern franchise rooted in values, community, and long-term impact," said Hamill.
Chime’s Chief Growth Officer, Vineet Mehra, echoed those sentiments, focusing on how women's sports are redefining fandom and community engagement. He stated, "Our partnership isn't about branding – it's about backing the future of the game and showing up for a passionate community."
Enhanced Game Day Experience
The partnership will bring exclusive benefits for Chime members, such as the introduction of 'Chime Lane,' an exclusive VIP entrance at the Moda Center where the team plays. Additionally, members will enjoy 'Chime Club,' a premium pregame destination that offers exclusive merchandise, curated food and beverage options, and special guest appearances. These initiatives aim to enhance the game day experience while embodying Chime’s commitment to providing positive and meaningful access to its members.
Beyond game day enhancements, Chime and the Portland Fire plan to collaborate on content that showcases the rich culture of Portland, highlighting the city's unique nature, culinary scenes, and lifestyle. Fans will also enjoy exclusive access to gameday Tunnel Walks, where they can witness the team’s fashion moments up close.
Building a Lasting Impact
Both organizations are focused on making a lasting difference within the community. Throughout the season, the Fire and Chime will launch initiatives aimed at benefiting the Portland community and extending their impact beyond the basketball court. This commitment reflects the broader trend in sports where teams and sponsors increasingly prioritize community needs and engagement.
About the Portland Fire and Chime
The Portland Fire is reviving its legacy as one of the newest franchises in the Women’s National Basketball League. Owned by RAJ Sports and featuring a dedicated team, the Fire is set to make its official debut in 2026, while being deeply rooted in Portland’s resilient spirit and passion for sports.
Chime, on the other hand, is a financial technology company that has gained popularity for offering helpful and low-cost banking services. With a member-aligned business model, Chime has strived to help millions attain financial progress, reflecting the same kinds of community values that the Portland Fire is built on. Through this partnership, both entities aim to redefine the relationship between sports, community engagement, and fan experience.
In conclusion, the collaboration between Chime and the Portland Fire epitomizes a progressive shift in the sports industry, focusing on enriching fan experiences while supporting broader community initiatives. As they gear up for their debut season, fans can look forward to a partnership that promises to elevate both the sport of basketball and the local community.