#Canada #Montreal #Women's Empowerment #DESIGNME #Rosie's Place

DESIGNME Unveils Rooting for All Women Campaign

In a bold move to celebrate female empowerment, DESIGNME, a well-known vegan haircare brand from Canada, has recently launched their limited-edition campaign titled 'Rooting for All Women.' This initiative stands as a tribute to women's constant evolution, resilience, and the collaborative impact they have on the world around them.

A Celebration of Transformation

The campaign's central theme revolves around honoring the various transformations women experience throughout their lives, whether personally, professionally, or creatively. Cynthia Desrochers, DESIGNME's VP of Global Marketing and Digital, encapsulated this beautifully when she stated, "Rooting for All Women is about honoring the many transformations women experience — personally, professionally, and creatively." The initiative seeks to highlight the significance of reinvention and the strength women exhibit while navigating through their unique journeys.

To underline the campaign's essence, DESIGNME draws inspiration from the concept of metamorphosis. Each product and storytelling element within the campaign signifies development, renewal, and empowerment, mirroring the ongoing strength women display in daily life.

Making a Meaningful Impact

In addition to highlighting the importance of women's empowerment, the 'Rooting for All Women' campaign aims to create a significant impact by supporting women in need. DESIGNME pledges to donate a portion of proceeds from the limited-edition collection to women’s support organizations across North America, contributing up to a maximum of $10,000. Among the designated beneficiaries is Rosie's Place, an organization based in Boston that provides essential resources and a safe haven for women facing adversity. Leemarie Mosca, President and CEO of Rosie's Place remarked, "We are grateful to DESIGNME for their generous partnership, which supports our work to provide sanctuary, support, and opportunity to every woman who needs us, for as long as she needs us."

Limited-Edition Collection to Inspire

Available throughout the month of March, the campaign materializes through a limited-edition product collection. This collection features two of DESIGNME's favorite items, PUFF.ME dry texture spray and BOUNCE.ME curl mousse, both presented in specially designed packaging celebrating women’s strength. To further commemorate this initiative, DESIGNME has also created a unique hair clip reminiscent of the themes of transformation and empowerment.

Fostering a Supportive Community

'DesignME's mission transcends mere product sales; their focus is on creating a community where women are uplifted and inspired. The brand emphasizes that when women are supported, they flourish, reinforcing their commitment to fostering an inclusive beauty experience.

About DESIGNME

Founded in 2016, DESIGNME has carved out a niche in the beauty industry as a professional haircare brand that emphasizes creativity, performance, and authenticity while being cruelty-free and vegan. Made with natural ingredients, their high-performance products are crafted to meet the diverse needs of all women, ensuring innovation without compromise.

About Rosie's Place

Rosie's Place, established in 1974, was the first women’s shelter in the U.S. Since then, it has expanded its mission to not just provide food and shelter but also to offer wide-ranging support, housing, and educational services, impacting over 13,000 women each year. Their commitment to dignity and opportunity empowers women striving to find stability in their lives.

In conclusion, DESIGNME’s 'Rooting for All Women' campaign stands as a powerful affirmation of women's transformations, offering both a celebration and a lifeline to those who need it most. By highlighting female strength and resilience, the campaign inspires other brands to embrace their role in the collective growth and support of women worldwide.