Sasuke Financial Lab Assists in Revamping Dai-ichi Life's Official Website

Sasuke Financial Lab Supports Dai-ichi Life's Website Redesign

Sasuke Financial Lab, based in Chiyoda, Tokyo, has stepped up to assist Dai-ichi Life Insurance Company in a major overhaul of its official homepage. This project is a significant step towards improving user experience by utilizing the expertise Sasuke has gained as a digital insurance agency.

The Purpose of the Redesign

The existing homepage of Dai-ichi Life has served as a critical touchpoint for providing vital information to policyholders. Recognizing the need for improvement, this redesign aims to streamline user pathways, particularly for new customers searching for insurance options. The objective is clear: maximize actionable decisions regarding insurance products.

Key Features of the Support

Grounded in their extensive knowledge of UI/UX and SEO—key components in web design—Sasuke Financial Lab has approached the redesign with the motto: “A world where security is just one tap away.” The site’s homepage has been restructured into five essential sections, ensuring that both existing policyholders and new visitors can seamlessly find the information they seek. The improvements include:

1. Enhanced First View

The initial impression of the homepage has been revamped to grab the attention of users immediately.

2. Optimized Navigation for Policyholders

Tailored pathways for existing customers have been designed for easier access to important information.

3. Clarified Product Listing Section

The section showcasing various insurance products has been organized for clearer visibility and easier comparison.

4. Strengthened Conversion Pathways

Improved options for document requests and other conversions are now more accessible, enhancing user engagement.

5. Promoting the Renewed Dai-ichi Brand

The redesign also emphasizes the refreshed branding of Dai-ichi Life, portraying it as a modern and user-friendly option.

These enhancements will empower visitors to navigate the Dai-ichi Life official site without confusion, choosing actions that suit their individual needs.

Ongoing Evolution in UI/UX and SEO

As trends in UI/UX and SEO continue to evolve rapidly, Sasuke maintains a steady cycle of PDCA (Plan-Do-Check-Act) for these elements. The insights gained from this ongoing process guided the contributions made in the current redesign, ensuring that the website is not just functional but also future-ready.

About Dai-ichi Life

Dai-ichi Life has been an important player in the insurance industry, and their recent website redesign aligns with their commitment to customer service and satisfaction. To learn more about Dai-ichi Life and explore their services, visit their official website at: Dai-ichi Life.

The Digital Insurance Platform: Ko no Hoken!

For those seeking a fully digital insurance selection process, look no further than “Ko no Hoken!” This platform allows users to compare, assess, and apply for policies entirely online. With a focus on user-friendly navigation and clear information presented through illustrations and infographics, Ko no Hoken! aims to make insurance selection a breeze. Currently, it features over 60 insurance providers, providing ample options for comprehensive coverage.

More About Sasuke Financial Lab

For an insight into Sasuke Financial Lab’s mission and services, visit their website: Sasuke Financial Lab. They’re committed to using technology to simplify the insurance landscape, making options accessible and straightforward for everyone.

Furthermore, they operate multiple platforms including “Shikkari Hoken” and “Hoken Hikaku Life,” all aiming to demystify the insurance buying process.