#USA #St. Louis #TricorBraun #VETROelite #Nicola Feletto

VETROelite Welcomes New Leadership Under Nicola Feletto

On October 2, 2025, VETROelite, a prominent member of the TricorBraun family, announced the appointment of Nicola Feletto as its new Chief Executive Officer. Feletto, who takes over from his father, Daniele Feletto, after over 30 years of strategic leadership, is poised to steer the company towards continued growth and innovation in the glass packaging sector.

Transition of Leadership

The announcement marks a pivotal moment in VETROelite's history, as it embraces a new era under Nicola's guidance. Daniele Feletto, the founder of VETROelite in 1994, will remain involved until April 2026, facilitating a smooth transition and offering insights to both Nicola and the management team during this crucial period. Daniele has been instrumental in establishing VETROelite as a trusted partner for premium brands across the globe.

Matthew Hirst, President of TricorBraun Europe, expressed his confidence in Nicola's leadership. "His deep understanding of our business, coupled with his passion and vision for the future, represents a combination of continuity and fresh energy vital for embracing the challenges ahead. We are optimistic that VETROelite will flourish under his leadership, propelled by innovation and our core values."

Nicola’s Journey at VETROelite

Nicola Feletto has been an integral part of VETROelite for over a decade. He began his career in the company as the Sales Manager for the UK, where he successfully built the market and established long-term partnerships with key clients. In 2021, following VETROelite's acquisition by TricorBraun, Nicola took on the role of Head of Sales, further cementing his role in the company's operational strategy and becoming a vital point of reference within the organization.

"I am honored to lead VETROelite into its next chapter," Nicola stated. "This company has a proud legacy, a strong culture, and an incredibly talented team. I look forward to building upon the foundation established by my father, Daniele, while continuing to provide exceptional service to our customers and steering the company towards greater success."

The Legacy of Daniele Feletto

Daniele Feletto's tenure at VETROelite has been marked by integrity and an unwavering commitment to excellence. His leadership helped the company grow into a reliable name in the premium glass packaging industry. With a range of products including bottles, decanters, vials, and jars, VETROelite has become a go-to choice for brands in sectors such as spirits, gourmet foods, cosmetics, and household fragrances. The company's focus on quality and relationships has made it a preferred partner in the packaging space.

TricorBraun’s Role

Founded in 1902, TricorBraun is a global leader in packaging solutions. Their expertise and extensive range of services help clients navigate the complexities of packaging challenges and gain a competitive edge in the market. With a team of over 2,000 packaging professionals across more than 100 locations worldwide, TricorBraun continues to set the industry standard for excellence, bolstered by partnerships with innovative companies like VETROelite.

Looking Ahead

As the industry evolves, VETROelite and Nicola Feletto are prepared to adapt and thrive. By emphasizing innovation and maintaining a steadfast commitment to excellence, VETROelite is well-positioned to meet the future needs of both its clients and the market. This new chapter under Nicola's leadership is not just a continuation of a family legacy but an exciting evolution for VETROelite as it seeks to redefine its role in the packaging industry.