#USA #New York #KAYALI #Mona Kattan #Yum Collection

KAYALI's College Campus Tour: Where Fragrance Meets Fun

KAYALI, the innovative fragrance brand established by Mona Kattan in 2018, recently launched its new YUM Lip & Body Collection through an exciting five-stop Café Tour. In collaboration with Sephora, the tour visited prominent college campuses, fostering a genuine connection with students and fragrance enthusiasts across the nation.

The tour made stops at notable locations such as the University of Mississippi, Nashville's Fifth & Broadway, Austin's Domain Northside, Spelman College, and Alabama A&M University. Each stop was designed to create immersive experiences centered on fragrance discovery, self-expression, and sense of community.

Participants had the opportunity to engage with the brand through interactive experiences like a Spin-to-Win Wheel that offered complimentary product samples, fragrance-inspired drinks, a curated fragrance bar, and even personalized bottle engraving with purchases. Shoppers who bought two items were treated to a limited-edition KAYALI tote bag, creating not just a shopping experience, but a memorable event to remember.

The YUM Lip & Body Collection, highlighted during this tour, includes the popular Cashmere Kiss Lip Balm and Silk Soufflé Body Cream, inspired by best-selling scents YUM Boujee Marshmallow | 81 and YUM Pistachio Gelato | 33. These products are designed to extend KAYALI's signature gourmand aesthetic beyond just scents, inviting customers to indulge in the experience of luxurious self-care.

Over the course of the tour, KAYALI welcomed 3,689 attendees, including influencers and consumers, crafting memorable moments everywhere. Notable influencers such as Daria Johns, Sheila Abdul, and Zoe Ferguson attended, generating significant buzz on social media that resulted in 277,000 views from shared content—demonstrating the impactful connection KAYALI has fostered with its audience.

Mona Kattan's vision for the KAYALI Café Tour goes beyond mere product promotion; it emphasizes creating spaces where fragrance aficionados can explore, play, and express themselves through the art of scent. By introducing the YUM Lip & Body Collection directly in campus settings, KAYALI redefined product discovery as a lively, enjoyable adventure that students can relish.

The sought-after YUM Lip & Body Collection is now available for purchase at Sephora, Sephora locations within Kohl's, and online, making it accessible for all fragrance lovers to experience the delightful products.

Product Details:

• - YUM Boujee Marshmallow | 81 Silk Soufflé Body Cream: 8.4 OZ, Price: $48
• - YUM Pistachio Gelato | 33 Silk Soufflé Body Cream: 8.4 OZ, Price: $48
• - YUM Boujee Marshmallow | 81 Cashmere Kiss Lip Balm: 0.52 OZ, Price: $24
• - YUM Pistachio Gelato | 33 Cashmere Kiss Lip Balm: 0.52 OZ, Price: $24

As KAYALI embarks on this aromatic adventure, it continues to embrace creativity and community. The journey deepens connections with fragrance enthusiasts while encouraging a new understanding of scents and self-care. Join the community and stay updated on KAYALI's latest news and events by following them on Instagram or TikTok.