Tanmiah and Tradewinds Create Major Halal Protein Partnership in Asia-Pacific
Tanmiah Food Company, a leading figure in poultry production in Saudi Arabia, has made a notable advancement in the halal food sector by signing a Memorandum of Understanding (MoU) with Tradewinds Berhad, a premier Malaysian food company. This significant event took place during the Malaysia International Halal Showcase (MIHAS) 2026. The collaboration is aimed at developing a comprehensive framework for the production, importation, processing, branding, and distribution of halal proteins throughout Malaysia and the larger Asia-Pacific (APAC) region.
The signing of this MoU marks a key milestone in Tanmiah's ambition to solidify its position as the foremost global supplier of halal, sustainable, and healthy protein by the year 2030. With halal becoming a trusted standard for quality and food safety, this partnership aims to cater to the rising global demand for halal products, which are popular among diverse consumer segments looking for ethical food options.
As part of this strategic partnership, Tanmiah aims to establish a robust presence in the Malaysian market, allowing for greater export operations across the APAC region. The MoU outlines various collaborative opportunities, such as exporting Saudi-produced chicken products that have a significant demand in Malaysia, along with potential joint investment into a local processing facility. This connection will enable Malaysia to serve as a regional hub for production and export activities, further enhancing Tanmiah's growth and commitment to halal excellence.
Zulfiqar Hamadani, the Group Chief Executive Officer of Tanmiah, expressed his enthusiasm for the partnership, describing it as a crucial step towards achieving their goal of becoming a leading global provider of halal proteins. He highlighted Malaysia's respected standing in the halal market and its potential as a strategic gateway to the broader APAC markets. The partnership aims to deliver authentic, high-quality halal products to millions of consumers, contributing to Saudi Arabia's Vision 2030 goals of bolstering non-oil exports and establishing the Kingdom as a significant exporter of halal products.
Dennis Foo, Group Chief Executive Officer of Tradewinds (M) Berhad, added his insight into the collaboration, recognizing the complementary strengths of both organizations in promoting halal excellence. He emphasized Malaysia's strong halal credentials and its strategic access to regional markets as essential components for growth. Together with Tanmiah, Tradewinds envisions significant opportunities to enhance halal food production and processing, positioning Malaysia as a leading halal hub within the Asia-Pacific region.
As part of their appearance at MIHAS 2026, Tanmiah and Tradewinds showcased their brands to enhance recognition in the region before delving deeper into their commercial cooperation. Attendees experienced firsthand the innovative products Tanmiah offers, including their award-winning Frozen Breaded Chicken range and Taste Secrets marinated chicken range, both honored at the Product of the Year (POY) Gulf Edition.
Since its inception in 1962, Tanmiah Food Company has emerged as a major player in the Middle East's poultry and meat industry, committed to high-quality production and distribution. They have established an integrated supply chain model from production to processing, ensuring that their products reach consumers in Saudi Arabia, the UAE, Bahrain, and beyond. In alignment with its sustainability goals, Tanmiah has also initiated several environmentally friendly projects, showcasing their commitment to the health of both consumers and the planet.
This MoU with Tradewinds represents a strong step forward in not only enhancing halal protein production but also in reinforcing Tanmiah's commitment to sustainability and international growth, as they navigate the evolving demands of consumers seeking ethical and quality food options across the globe.
The signing of this MoU marks a key milestone in Tanmiah's ambition to solidify its position as the foremost global supplier of halal, sustainable, and healthy protein by the year 2030. With halal becoming a trusted standard for quality and food safety, this partnership aims to cater to the rising global demand for halal products, which are popular among diverse consumer segments looking for ethical food options.
As part of this strategic partnership, Tanmiah aims to establish a robust presence in the Malaysian market, allowing for greater export operations across the APAC region. The MoU outlines various collaborative opportunities, such as exporting Saudi-produced chicken products that have a significant demand in Malaysia, along with potential joint investment into a local processing facility. This connection will enable Malaysia to serve as a regional hub for production and export activities, further enhancing Tanmiah's growth and commitment to halal excellence.
Zulfiqar Hamadani, the Group Chief Executive Officer of Tanmiah, expressed his enthusiasm for the partnership, describing it as a crucial step towards achieving their goal of becoming a leading global provider of halal proteins. He highlighted Malaysia's respected standing in the halal market and its potential as a strategic gateway to the broader APAC markets. The partnership aims to deliver authentic, high-quality halal products to millions of consumers, contributing to Saudi Arabia's Vision 2030 goals of bolstering non-oil exports and establishing the Kingdom as a significant exporter of halal products.
Dennis Foo, Group Chief Executive Officer of Tradewinds (M) Berhad, added his insight into the collaboration, recognizing the complementary strengths of both organizations in promoting halal excellence. He emphasized Malaysia's strong halal credentials and its strategic access to regional markets as essential components for growth. Together with Tanmiah, Tradewinds envisions significant opportunities to enhance halal food production and processing, positioning Malaysia as a leading halal hub within the Asia-Pacific region.
As part of their appearance at MIHAS 2026, Tanmiah and Tradewinds showcased their brands to enhance recognition in the region before delving deeper into their commercial cooperation. Attendees experienced firsthand the innovative products Tanmiah offers, including their award-winning Frozen Breaded Chicken range and Taste Secrets marinated chicken range, both honored at the Product of the Year (POY) Gulf Edition.
Since its inception in 1962, Tanmiah Food Company has emerged as a major player in the Middle East's poultry and meat industry, committed to high-quality production and distribution. They have established an integrated supply chain model from production to processing, ensuring that their products reach consumers in Saudi Arabia, the UAE, Bahrain, and beyond. In alignment with its sustainability goals, Tanmiah has also initiated several environmentally friendly projects, showcasing their commitment to the health of both consumers and the planet.
This MoU with Tradewinds represents a strong step forward in not only enhancing halal protein production but also in reinforcing Tanmiah's commitment to sustainability and international growth, as they navigate the evolving demands of consumers seeking ethical and quality food options across the globe.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.