#Japan #Niigata #Digital Entertainment Asset #PicTrée

New Interactive Social Contribution Game Launching in Niigata

Starting January 9, 2026, the interactive social contribution game PicTrée will officially kick off in Niigata City, Japan. Developed by Digital Entertainment Asset, in partnership with Growth Ring Grid Pte. Ltd. based in Singapore, this initiative invites local citizens to participate in a unique mission: photographing street mirrors within a specified area of the city.

PicTrée has already gained traction in various regions across Eastern Japan, and this new mission will add street mirror photography to its roster of community engagement activities. Future expansions aim to include other vital urban infrastructures, such as roads, playground equipment, and disaster prevention facilities. The project enhances community involvement while promoting local tourism through gamification.

Mission Overview: Niigata City's Mirror Photography

• - Event Period: January 9 (Friday) 7:15 – January 18 (Sunday) 18:30
• - Location: A 2km area connecting Niigata Station, Bandai, and Furumachi in downtown Niigata
• - Access Hours: 7:15 – 18:30
• - Photography Target: 164 street mirrors

Participants are encouraged to capture five specific images per mirror: the entire mirror, front and back of the mirror, stickers, and the base. Each qualified submission will earn participants reward coins valued at approximately 30 yen per mirror.

How to Participate

To join the challenge, users can follow these steps:
1. Download the PicTrée app.
2. Register email and other details.
3. Access the 'Road Facilities Mission' section on the app's map.
4. Select the 'Mirror Photography Mission in Niigata 2km' option and tap 'Challenge.'

Safety Guidelines

Given that photography will occur mainly in urban settings, users must adhere to important safety measures:

• - Avoid areas with heavy traffic when taking photos.
• - Ensure that photos do not capture bystanders.
• - Respect private property; trespassing is prohibited.
• - If conditions become unsafe, refrain from taking photos.
• - The mission may be temporarily halted during extreme weather conditions such as strong winds, heavy rains, or snow.

What is PicTrée?

PicTrée is a free game that encourages users to photograph various urban infrastructures, turning the process into a competitive activity where teams can track their distance and quantity of photographed items. By engaging citizens through gamification, the platform has garnered support from numerous stakeholders, including infrastructure agencies and local governments, aiming to enhance both infrastructure maintenance and local tourism.

For more information, participants can visit the official PicTrée website at PicTrée Official Site or follow their updates on X at @pictree_dea.

Company Background

Digital Entertainment Asset (DEA), founded in August 2018, focuses on leveraging gamification to resolve societal challenges through innovative solutions. The company fosters collaborative efforts with local governments and corporations in Japan to create value-driven participation and engagement within communities through their games.

Growth Ring Grid Pte. Ltd. seeks to democratize infrastructure maintenance by utilizing Web3 technologies, allowing community members to actively engage in this essential service.

For inquiries regarding this initiative, please contact Digital Entertainment Asset at [email protected].

In summary, PicTrée represents a groundbreaking approach to citizen participation in social contribution activities, combining fun, competition, and community bonding, all while enhancing local infrastructure awareness and participation.