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CRŪ Winery Remains Unfazed by Industry Changes

In the heart of California's Central Coast, CRŪ Winery is steadfast in its commitment to producing exceptional wines, even as the industry faces turbulent changes. Contrary to recent speculation stemming from the announcement of Valley Farm Management's upcoming closure, CRŪ Winery reassures patrons and wine enthusiasts that it will continue to thrive with no plans of shuttering its doors.

Clarifying Confusion

The recent news regarding Valley Farm Management has led to misunderstandings about the status of CRŪ Winery. However, it’s important to note that CRŪ Winery is an independent entity and not directly tied to Valley Farm Management’s operations. As such, CRŪ continues to operate both of its tasting rooms, maintaining a seamless experience for visitors.

CEO Nathan Stern expressed the winery's sentiments about the termination of its direct collaboration with the Smith Family and Valley Farm Management, stating, “We are saddened to no longer be working directly with the Smith Family and Valley Farm Management, but we will continue to craft award-winning wines from the Smith Lindley, Sarmento, and Paraiso Vineyards in the Santa Lucia Highlands.”

A Commitment to Quality

Despite a general downturn in the wine market, CRŪ Winery has seen remarkable success, achieving double-digit growth for the past six years. This success is attributed to the winery's unwavering dedication to high-quality wines at accessible prices. Such a commitment has also facilitated the expansion into new domestic and international markets, enriching the brand’s reach and solidifying its reputation.

Moreover, the number of wine club members has surged, along with increased foot traffic to the tasting rooms. Winemaker Jose Reyes reinforces this commitment, having cultivated strong relationships with vineyard teams to ensure a consistent quality for consumers and industry partners during this transition.

Visiting CRŪ Winery

CRŪ Winery opens its tasting room in Soledad from Thursday to Sunday, while its Central Valley location welcomes visitors daily. Reservations can be made through their official website, cruwinery.com, appealing to both local wine lovers and those from afar seeking a memorable tasting experience.

About CRŪ Winery

CRŪ Winery is deeply embedded in the Californian wine landscape, focusing on crafting high-quality wines using grapes sourced from some of the best vineyards in the region. The winery specializes in Burgundian and Rhône varietals, including Pinot Noir, Chardonnay, and Syrah. With a philosophy centered around quality for everyday enjoyment, CRŪ Winery remains a favorite among wine aficionados.

In conclusion, while the wine industry may face its challenges, CRŪ Winery stands firm in its mission to deliver outstanding wines without interruption. With its experienced team and a loyal customer base, CRŪ Winery is poised for continued growth and success in the years to come.