#Japan #Tokyo #HADO #Meleap #AR Sports

HADO: A Revolutionary AR Sport in Saudi Arabia

HADO, the cutting-edge augmented reality (AR) sport developed by meleap Co., Ltd., has officially begun its expansion into Saudi Arabia, thanks to its partnership with local company X Square. This initiative aligns with Saudi Arabia's ambitious Vision 2030 plan, which seeks to drastically enhance its investment in sports, esports, and entertainment content, signaling rising interest in next-generation experiences.

Transforming Education and Community Engagement

The introduction of HADO in Saudi Arabia is not merely a sporting endeavor; it is also a strategic move into education and community engagement. By collaborating with schools, academies, and local communities, HADO aims to promote an active lifestyle through a program that fosters cooperation, concentration, and self-initiative. In essence, this program encompasses educational values and serves as a foundation for nurturing the next generation of athletes.

HADO stands out as an apt sport for the digital-native generation, embodying a fresh perspective on athletic competition. Its design serves to not only engage individuals in physical activity but also help them cultivate skills such as teamwork and decision-making, thus contributing to a well-rounded development.

A Global Sport in Over 40 Countries

Currently, HADO has expanded its reach to over 40 countries around the globe, establishing itself as a competitive sport where players from various nations compete against each other through international events. With the ongoing establishment of leagues and official competitions, the ecosystem surrounding HADO continues to flourish. This new venture into Saudi Arabia is a crucial step in furthering HADO’s development trajectory.

HADO: An Inclusive Sport for Everyone

One of HADO's core values is its inclusivity. This innovative sport is designed to be accessible to everyone, regardless of age, gender, experience, or physical ability. From school education programs to community initiatives, HADO also aims to provide opportunities for individuals with disabilities, including wheelchair users and players with diverse characteristics. By broadening access to competitive opportunities, HADO promotes a truly inclusive sporting environment.

Moreover, HADO enhances not just physical activity but also critical mental aspects such as concentration, judgment, teamwork, and self-efficacy, creating new value through sport.

Bridging Physical and Digital Worlds

As a fusion of physical movement and digital elements, HADO represents the next generation of sports. Players engage in 3v3 team battles while donning headsets and arm sensors, allowing for real-time interaction with the augmented environment. The game calls for strategic thinking and teamwork, providing exceptional viewer engagement that marries the appeal of traditional sports and esports.

In partnership with local stakeholders, HADO will actively create new experiences and establish permanent locations to reach more individuals across Saudi Arabia. As its player base grows, HADO is poised to contribute to the further evolution of international competitions transcending national and regional boundaries.

Through its vision of “creating dreams and excitement through technosports,” meleap aims to continue pushing HADO's global initiatives.

Recent Highlights from meleap

In January 2026, meleap released a report detailing HADO's participation in the Games of the Future held in Abu Dhabi. As an international sport at the forefront of merging physical and digital experiences, HADO looks forward to participating in the upcoming 2026 Astana Games.

In February 2026, HADO's implementation in Shikoku, Japan, received recognition as part of the Minister of Internal Affairs and Communications Award at the 8th Japan ICT Education Awards for promoting inclusive opportunities in physical activities and improving attendance for students at risk of school refusal.

In March 2026, meleap showcased its innovative practices in PE education, focusing on the intersection of ICT, XR, and educational data, while highlighting four schools’ unique methods utilizing HADO.

The expansion into Saudi Arabia marks yet another milestone for HADO, which has established itself across Asia, Europe, and the Middle East. In 2026, new ventures in the Philippines and Taiwan are set to accelerate the sport's proliferation in Asia. Additionally, HADO was selected for Tokyo's startup support program, SusHi Tech Tokyo, receiving accolades for its global and societal contributions.

About meleap Co., Ltd.

meleap is dedicated to realizing a society where everyone can enjoy physical activity and achieve both mental and physical well-being through augmented reality (AR) activities such as HADO. Utilizing technology, they create experiences that seem almost magical, engaging individuals of all ages and athletic abilities. Currently available in over 40 countries, meleap aims to foster a community where the joy of movement, connection with others, and emotional exhilaration are accessible to everyone.

For more information, please visit meleap.

Company Overview

• - Company Name: meleap Co., Ltd.
• - CEO: Hiroshi Fukuda
• - Location: 5th Floor, Aqua City Odaiba, 1-7-1 Daiba, Minato-ku, Tokyo, Japan
• - Business Activities: AR sports and entertainment management, event organization, training for digital skill development, and more.