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Kaya Kiyohara Appointed as Image Character for Upcoming Tokyo Elections

On June 22, 2023, the Tokyo Metropolitan Election Management Committee has announced that talented actress Kaya Kiyohara will serve as the official image character for both the Metropolitan Assembly elections and the upcoming Senate elections scheduled for July. Known for her significant role in both films and commercials, Kaya brings a youthful and vibrant presence that resonates with younger voters, making her an ideal choice for this initiative.

The decision to engage Kaya Kiyohara comes as a strategic move by the Election Management Committee, aiming to effectively communicate and promote civic participation in one of Japan's key democratic processes. Since the election dates are approaching closely, they plan to utilize various promotional materials featuring Kaya to inform the public and encourage voter turnout.

The design for the Metropolitan Assembly election poster carries the inspiring tagline, "Each Vote Moves Tokyo Forward," reflecting the belief that every single vote contributes to shaping the future of Tokyo. This messaging aims to empower voters by emphasizing the impact they can have on their city through civic engagement.

In addition to traditional poster displays throughout Tokyo and local government facilities, the campaign will expand into digital realms. Static and video advertisements will be launched via a dedicated website, social media platforms, web advertisements, public transportation ads, and even cinema promotions, ensuring that Kaya's message reaches a broad audience across multiple channels. Details related to the video advertisements are set to be unveiled at the end of May, promising an exciting visual campaign that complements the printed materials.

Profile of Kaya Kiyohara

Kaya Kiyohara, born on January 30, 2002, in Osaka, is a rising star in the Japanese entertainment industry. She made her acting debut in 2015 with the NHK morning drama "Asa ga Kitaru." Her remarkable performance as the heroine in the 2021 series "Okaeri Mone" further solidified her talent and presence on screen. In 2022, she won the Japan Academy Prize for Best Supporting Actress for her role in the film "Mamorarenakatta Monogatari." Furthermore, she earned the Sugimura Haruko Prize from the Yomiuri Theatre Awards for her performance in the play "Joan of Arc."

Recently, Kaya was featured in the film "Seishun 18×2: Kimi e to Tsuzuku Michi" and "Goban-giri." Upcoming projects include the ABC television series "My Diary" set for October 2024 and the highly anticipated Netflix series "Ikusagami," alongside other works.

The movie "Kataomoi Sekai" is slated for release on April 4, 2025. With a busy schedule full of diverse roles in films and dramas, Kaya Kiyohara continues to impress audiences and critics alike, making her an inspiring figure as the face of civic engagement in Tokyo's elections.

By leveraging her widespread recognition and popularity, the Tokyo Metropolitan Election Management Committee hopes to ignite a sense of responsibility among voters while promoting democracy and active citizenship. Kaya Kiyohara’s role as the image character is not just about her star power but about connecting with the community and encouraging participation in democratic processes that shape the future of Tokyo.