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Reclaiming Hysteria: How Midi Health Uses Comedy to Address Menopause

In an unprecedented move to address often overlooked health issues, Midi Health, a leader in women’s telehealth, has rolled out a unique and comedic campaign titled "Hysterical Women: A Menopause Roast." This initiative features a delightful lineup of comedians including Michelle Buteau, Jessica Kirson, Jen Kober, and Alyce Chan, aiming to uplift and empower women while shedding light on the often trivialized symptoms of menopause.

The Power of Humor in Health

The defining characteristic of this campaign is its commitment to utilizing humor as a vehicle for change and awareness. The premise is simple yet profound: through laughter, women can confront the debilitating symptoms of perimenopause and menopause that society has long dismissed as trivial or “just part of aging.” The comedy roast seeks to illuminate the hormonal causes of these symptoms, validating what many women experience through their transition.

Understanding Hysteria

The term “hysterical” has a long and contentious history. Derived from the Greek word "hystera," meaning uterus, for centuries, women’s health complaints were often dismissed as emotional or exaggerated. "Hysterical Women" aims to reclaim this language and the narrative surrounding women’s experiences, providing a platform for them to laugh at the absurdity of their symptoms while also recognizing the seriousness behind hormonal changes.

In the words of Melissa Waters, Chief Marketing Officer at Midi Health, "Humor is the ultimate icebreaker for topics society tells us to keep hidden... We want every woman who watches this roast to feel completely seen."

Meet the Comedians

Filmed live at Portland’s The Get Down, the roast features some of the most notable voices in comedy. Michelle Buteau, known for her outstanding work in Netflix’s Survival of the Thickest, leads the lineup alongside Jessica Kirson, a producer and star of FX’s Hysterical. Jen Kober has made a name for herself through appearances in The Mandalorian and American Horror Story, while Alyce Chan, recognized by Vogue, brings a fresh perspective from her experiences as a mother and comedian.

Together, they tackle a myriad of menopause-related topics with no holds barred, candidly discussing everything from brain fog and rage to more humorous and bizarre aspects such as itchy nipples and late-night heatwaves. This frankness is refreshing and serves to dismantle the stigma surrounding these discussions.

The Response to Menopause

Michelle Buteau's comments encapsulate the spirit of the campaign. "Menopause has been disrespecting women for way too long... when your body decides to launch its own personal heatwave at 3 AM, you have two choices go crazy or go comedic." This approach advocates for a shift in perspective, encouraging women to embrace their symptoms and seek professional help rather than suffer in silence.

Future of Women’s Healthcare

The funny yet poignant nature of the roast is a continuation of Midi Health’s broader strategy to make midlife women’s health a topic of accessible conversation. Earlier this year, they launched a national television advertising campaign focusing on women’s health inquiries, and the roast is an extension of this mission. By integrating laughter into the conversation, Midi Health hopes to destigmatize the health challenges women face in midlife and usher them into a space where seeking help is normalized.

Watch the Clips

Fans and those interested in the campaign can view bite-sized clips of the roast on social media platforms like Instagram and YouTube, where Midi Health is also actively engaging with its audience. Through this initiative, the organization reaffirms its commitment to modernizing women's healthcare and filling critical health gaps at every age.

In conclusion, "Hysterical Women: A Menopause Roast" serves not just as entertainment but also as an important reminder that underlying health issues deserve attention. As more women join the conversation, we can bring these vital issues into the spotlight, paving the way for better awareness, understanding, and ultimately, care.