Hiratsuka City Launches 30% Cashback Campaign for Local Residents

Hiratsuka City, located in Kanagawa Prefecture, is stepping up to support its local economy with a new initiative—the "Hiratsuka Starlight Money" campaign. Starting from February 10th until February 28th, local residents have the opportunity to benefit from an exciting cashback rate of 30%. This increase from the standard 1% cashback aims to stimulate local spending amid rising living costs.

The campaign is a part of the city's community co-creation point program, utilizing special regional support funding. The Hiratsuka Starlight Points app, launched in October 2020 by Felica Pocket Marketing Co., Ltd., is designed to enhance the connection between residents and local businesses while promoting consumption within the city. This initiative signifies the city's commitment not only towards boosting economic activity but also towards strengthening community ties.

Campaign Details

The Hiratsuka Starlight Money campaign allows city residents to enjoy a lucrative cashback opportunity on their purchases made through the Starlight Points app. Here are the essential details of the campaign:

- Eligibility: Exclusive for Hiratsuka City residents.
- Cashback Rate: 30% on transactions up to ¥20,000 (with a maximum cashback limit of ¥6,000); 1% for amounts exceeding ¥20,000.
- Period: February 10 to February 28, 2026, or until the budget is met, which will be communicated via the app.
- Cashback Distribution: Cashback amounts will be summed up at the end of each month and automatically credited to users’ app accounts by mid of the following month.

How to Participate

Participating in the campaign is simple. Residents can simply install the Starlight Points app, with no prior registration required. The app promotes cashless transactions, facilitating direct links between consumers and local shops, making it easier for users to make purchases while enjoying substantial savings.

Community Impact

Officials from Hiratsuka City express their hope that this campaign will not only incentivize residents to shop locally but also encourage them to explore and discover new stores, products, and services around them. This initiative aligns with efforts to tackle social issues by promoting local consumption as a way to boost community engagement and improve the quality of life for residents.

In conjunction with the cashback campaign, the Starlight Points app has evolved from a premium digital voucher system to a cashback rewards program. Users can manage both "Starlight Money" and local return gifts (known as "Mare") within one integrated application.

Conclusion

As Hiratsuka City launches this significant cashback program, residents are encouraged to participate actively and take advantage of this unique opportunity. It not only serves to stimulate the local economy but also fosters a sense of community and supports local businesses. As the city continues to evolve, the importance of initiatives like the Starlight Points app cannot be overstated, paving the way for future community-driven projects and solutions.

For more information about the Starlight Points app, you can visit the official website or download it from the App Store or Google Play.

References

Company Overview

Felica Pocket Marketing Co., Ltd. aims to contribute to the revitalization of local economies, community engagement, and the enhancement of residents' well-being through digital solutions. Founded in January 2008 and headquartered in Bunkyo, Tokyo, the company provides varied solutions targeting local governments, achieving a better quality of life through community connections.

For more details, please visit Felica Pocket.