#Japan #Tokyo #Food Promotion #Character Licensing #Anime Marketing

Seminar on Food Industry Promotion using Characters and Anime

On October 22nd, the Ministry of Agriculture, Forestry and Fisheries will host an online seminar aimed at food-related businesses. This event focuses on the use of character and anime content as promotional tools within the industry. The seminar will cover everything from basic concepts of content utilization to specific case studies in the food sector.

Overview

The Ministry identifies content utilization as a vital strategy in expanding the reach of domestic food businesses, which can lead to international market growth and the discovery of new customer segments. This seminar is designed to build understanding of licensing business - an area involving the use of intellectual property such as anime and characters. Participants will learn how to effectively engage with content creators and explore partnerships that can enhance their promotional strategies.

The seminar will feature experts in licensing business and established content rights holders. They will present the fundamental frameworks and promotional techniques, alongside concrete examples from the food industry. This is an excellent opportunity for those hesitant about entering the business realm involving content promotion, as practical, actionable information will be provided to support their initiatives.

Attendance Details

Date: October 22 (Wednesday) 3:00 PM to 4:30 PM
Format: Online (via Teams)
Target Audience: Food-related businesses
Cost: Free
Capacity: Unlimited (Pre-registration required)
Organizer: Ministry of Agriculture, Forestry and Fisheries

Program Schedule

1. Opening Remarks
2. Basics of Licensing Business
- Overview of licensing agreements and key matching opportunities in Japan
3. Domestic and International Case Studies
4. Q&A Session

Featured Speakers

• - Hayate Usui, Head of IP Business Department, Kodansha
• - Kaori Tanaka, General Manager of Licensing International Japan
• - Izumi Naito, Senior Manager at Tezuka Productions

Listed in alphabetical order

Application Instructions

Participants interested in attending the seminar should complete the registration form by visiting the application page: Registration Link. The deadline for applications is October 17, 2024, at 5:00 PM. Participants will receive a link to join the seminar and an opinion survey form before the event.

Guidelines for Participants

• - Please refrain from recording or capturing the seminar.
• - Set your camera and microphone to off upon entering, unless instructed otherwise by the host.
• - If you are unable to attend after registering, there's no need to inform us. Your cooperation on the survey results is appreciated for future planning.

For Media Inquiries

Journalists wishing to cover the event should indicate their interest in the comments section of the application form.

Attached Document: Seminar Flyer (PDF: 97KB)