#Japan #Sensitive Skin #Tokyo #DECENCIA #Best Cosmetics

DECENCIA Sets Record with 27 Beauty Awards in 2025

The sensitive skin care brand DECENCIA, a part of the POLA ORBIS Group, has achieved an unprecedented milestone by winning a remarkable total of 27 beauty awards in 2025. This achievement, which marks the highest number of awards in the brand’s history, is a testament to the brand’s dedication to addressing the unique needs of sensitive skin.

These accolades include esteemed recognitions from leading beauty media and platforms such as the 'Brightening & UV Grand Prix' and 'Best Cosmetics of the First Half of the Year.' DECENCIA's awarded products were recognized for their innovative formulation and effectiveness, establishing credibility within the beauty industry and among consumers alike.

The winning products, including the DECENCIA D-Serum Bright Lift Cream, have been praised for their comprehensive approach to skin care. They specifically address common concerns faced by individuals with sensitive skin, such as dullness, sagging, and dehydration. By focusing on maintaining a healthy skin barrier and providing intense hydration, these products resonate with a diverse customer base.

Award-Winning Products

Among the celebrated items was the DECENCIA D-Serum Bright Lift Cream, which stood out for its effective measures against common aging skin issues. Recognized in a number of categories, the cream received accolades like:

• - 1st Place in the Best Cosmetics Award from 美ST (Beauty Station) for its ability to combat discoloration, wrinkles, and sagging.
• - 1st Place recognition for sensitive skin in the MAQUIA Brightening & UV Grand Prix.
• - Various top spots in categories across multiple beauty awards, solidifying its reputation.

The cream uniquely focuses on the 'Aging Triangle,' a concept that identifies overlapping skin concerns such as spots, wrinkles, and dryness. By successfully developing a solution that addresses each of these issues, DECENCIA is pioneering a new standard in sensitive skin care.

Innovative Skin Care Philosophy

Inspired by a commitment to eliminate unfairness in skin care, DECENCIA utilizes insights from extensive research conducted by the POLA ORBIS Group. The brand aims to support all individuals, particularly those with sensitive skin, through innovative products that consider age-related and skin-type interactions.

This philosophy has culminated in a range of products that reflect meticulous research and development efforts, including:

• - D-Panthenol W, an effective ingredient designed to boost skin’s energy and prevent skin irritation.
• - Unique technological formulations that ensure hydration and a healthy skin barrier.

The product formulations are crafted to ensure safety and efficacy for everyday use, making these creams a vital part of any skin care routine. Consumers have expressed appreciation for formulations that blend luxury with functionality, allowing them to effectively address seasonal skin fluctuations.

Future Developments

Looking ahead, DECENCIA is dedicated to building upon this success. The brand views these awards not just as accolades, but as a driving force for further innovation in product development aimed at sensitive skin care.

With plans to continue offering valuable experiences, products, and communication to their customers, DECENCIA is committed to enhancing the quality of life for those dealing with sensitive skin challenges. Their focus remains on delivering scientifically-backed, effective solutions to meet evolving consumer needs in 2026 and beyond.

Purchase Channels

• - Official DECENCIA Online Shop: DECENCIA Online Store
• - @cosme STORE (various locations)
• - Some major e-commerce platforms

About DECENCIA

As Japan's leading sensitive skin care brand under the POLA ORBIS Group, DECENCIA emphasizes quality and research-backed development. With a core belief that everyone deserves to feel comfortable in their skin, they create products that truly liberate sensitive skin users.

• - Website: DECENCIA Corporate Site
• - Customer Support: TEL: 0120‐714‐115