#Japan #Tokyo #Pet Memorial #sorei #THE DOG COMPANY

sorei: A Companion in Farewell

Losing a pet is one of life’s hardest experiences, and making arrangements in their last moments can feel overwhelming. Many families might wish to say their goodbyes in a more personal and serene environment. Introducing sorei, a reassuring pet cooling and memorial support service that offers families additional time to cherish their beloved pets before they part ways forever.

What is sorei?

sorei is not merely a cremation service but a sanctuary for families seeking a gentle farewell. Families are often rushed to make hasty decisions regarding cremation and memorial services amidst their grief. sorei understands the agony of this sudden separation and the desire for families to remain with their pets just a bit longer. Thus, sorei provides cooling support in the comfort of their homes.

This service enables families to keep their fur babies with them for up to 20 days in an environment that respects the beloved pet’s dignity. This flexibility allows families to gather together, say their proper goodbyes, and make arrangements at their own pace, ensuring that they can process their grief without hastiness.

How sorei Works

The usage process for sorei is beautifully simple:
1. Contact: Families can reach out to their 24-hour call center, where the staff will confirm the pet's size, condition, and preferred plans.
2. Delivery: Depending on the service area and current conditions, sorei can reach the family’s home on the same day.
3. Installation: Specialized funeral staff will handle the equipment installation and guide families on how to create a respectful space for their beloved pets.
4. Cooling Support: Families are then invited to spend valuable time with their pets until the moment of farewell.
5. Pickup: Once the time comes, the items are collected by the staff, ensuring a seamless process throughout.

Key Features of sorei

1. Reliable Cooling

Utilizing a -10℃ custom cooling plate, sorei provides stability without causing any damage to the pet’s body, making sure they look peaceful as if sleeping.

2. Support by Funeral Experts

The service stands out through the support from dedicated funeral specialists who offer assistance in person, guiding every step of the way with care and compassion.

3. Extended Goodbye

With the possibility of accommodating pets for as long as 20 days, families can take their time, paying their last respects without feeling rushed.

4. 24/7 Availability

The service is available 24 hours a day, so families facing unexpected goodbyes can receive assistance promptly, even on the same day as the passing.

Unique Aspects of sorei

Unlike traditional ice or dry-ice methods that can severely harm a pet’s body, sorei's careful cooling method ensures the fur baby remains in a dignified and well-preserved condition.

When to Choose sorei

Families might find themselves in dire need of sorei in various situations, such as:

• - Feeling lost after an unexpected loss and not knowing the next steps.
• - Wanting to wait for distant family members to return before saying goodbye.
• - Having a delayed cremation appointment and desiring a peaceful environment.
• - Seeking to calmly compare options without the pressure of urgency.
• - Wanting to reduce the burden of replacing ice or dry ice.

Pricing

The service offers competitively priced packages to suit different needs:

• - 3-day package: ￥16,500 (including tax)
• - 5-day package: ￥27,500 (including tax)
• - 7-day package: ￥38,500 (including tax)
• - Daily extension: ￥5,500 (including tax)

Note that additional fees for traveling may apply, and inquiries about prices and service availability can be made at any time.

Conclusion

sorei is a heartfelt initiative by THE DOG COMPANY, creating a supportive space where families can feel accompanied, cherished, and at peace during their time of grief. As stated by the company’s CEO, Junko Suzumi, “While we say that pets are family, resources for a dignified farewell have not been sufficient. I hope sorei becomes a new option for families to spend their last moments with their beloved pets meaningfully.”

In the midst of grief, sorei offers families a chance to be present with their pets, ensuring that the precious memories cherished continue to live on, even as families face their goodbyes.