Pacsun Celebrates Major Milestone with Los Angeles Rams for Youth Support Initiatives

Celebrating Six Years of Partnership: Pacsun and Los Angeles Rams

Pacsun, a youthful retail brand, is making waves as it enters its sixth season of collaboration with the Los Angeles Rams. This partnership is not just about sports; it's about giving back to the community in profound ways. In its time working together, Pacsun has reached over 50,000 Los Angeles students and has generously contributed more than $5 million to youth-focused initiatives in the area. This collaboration exemplifies how sports and fashion can synergistically create positive change.

Making an Impact with Philanthropy

The year 2025 has seen several noteworthy philanthropic initiatives. Early in January, Pacsun joined forces with the Rams and various other local teams to provide crucial support for families affected by the devastating wildfires. Together, they distributed essential items alongside $3 million worth of merchandise, directly impacting those in need. Their commitment to community welfare continued to flourish over the year with various engagements and outreach programs that emphasized youth empowerment and education.

In June, the kickoff of community engagement activities began with a pop-up shop and a flag football clinic in collaboration with Budlong Elementary School, aimed at addressing student absenteeism in the Los Angeles area. This initiative served as a fundamental component of a broader program introduced by the Los Angeles Unified School District.

A Night to Remember

Additionally, Pacsun's involvement in the Rams Night for Wishes event in September showcased its dedication to transforming the lives of children battling severe illnesses. This special night aimed to raise critical funds to fulfill life-changing wishes for these brave young individuals. The evening was marked by a vibrant 'Denim After Dark' fashion show, where Pacsun styled Rams rookies alongside Make-A-Wish kids, allowing these talented children to live out their dreams. One notable moment was when Wish Kid Brendan, who aspires to be a fashion designer, showcased his own creations, marking a significant milestone in his journey.

Fashion at the Forefront

Pacsun’s contribution to the sporting and fashion events underscores the synergy between the two industries. The connections formed through these events create a rich tapestry of unforgettable experiences and uplift the community spirit. To celebrate this six-year milestone with the Rams, Pacsun hosted a special suite at SoFi Stadium during one of the home games, inviting influencers and content creators. This gathering not only spotlighted Pacsun’s brand but also emphasized its positive influence within the community.