#Japan #Shinjuku #Isetan #Tsuclea #SEVY

SEVY: A Trendsetter in Korean Knitting Culture

Japan is about to experience a delightful invasion of Korean knitting culture, with the arrival of the immensely popular yarn brand SEVY. Tsuclea Co., a subgroup of the Tamura Koma Group, has secured exclusive rights to sell SEVY in Japan. Starting from August 26, 2026, visitors to the Isetan Shinjuku store will get an exclusive first look at SEVY’s unique products during a special event, ISETAN SHUGEI 2026, running until September 1.

The SEVY Experience

Founded in 1980, SEVY has flourished alongside the rise of Korea’s handicraft culture. The brand's flagship store, SEVY HAUS, located in the vibrant district of Seong-su-dong, Seoul, serves not only as a retail space but also as a knitting lounge, offering an interactive experience that combines crafting, coffee, books, and music into a single space. This has made it a sought-after destination for knitting enthusiasts, even featuring on various travel blogs and social media as a must-visit spot in Korea.

SEVY's approach goes beyond mere sales; they ensure a steady supply of quality products through their in-house factory. This commitment is backed by a network of designers that produces around 300 new designs annually. Additionally, they offer over 1,000 tutorial videos, creating a comprehensive experience that encompasses everything from yarn to the finished product. SEVY is reshaping the way people interact with knitting, presenting a fresh lifestyle that resonates with crafting lovers worldwide.

Exclusive Launch Event Details

From August 26 to September 1, 2026, Isetan Shinjuku will host the ISETAN SHUGEI 2026, a limited-time event where attendees can be among the first to purchase SEVY products. Opening on the first day, August 26, Mr. Kang Sang-won, SEVY’s representative, alongside their head planner, Mr. Kim Chang-gil, are set to grace the event, offering visitors insights into SEVY's vision and the unique offerings they present.

During the event, SEVY will showcase a selection of their most popular yarns, featuring 15 types chosen for the season, totaling about 150 color variations. Craft enthusiasts can enjoy special promotions, such as receiving an original design card with their yarn purchase—including a QR code leading to video tutorials and patterns in Japanese!

Additionally, attendees can get their hands on a Recipe Book containing eight original designs from SEVY’s Korean store, also enhanced with Japanese instructions and video links. For those purchasing kits from the recipe book, they will receive a tote bag stamped with SEVY’s logo for easy storage of their crafting materials, along with a complimentary Recipe Book to celebrate SEVY’s debut in Japan.

As a special teaser, a capsule toy will be available for purchase, allowing fans to create bag charms using SEVY’s signature yarn, ROMEO, for only 500 yen per try!

Access Information

Event name: ISETAN SHUGEI 2026
Location: Isetan Shinjuku, Main Building 6th Floor
Date: August 26 – September 1, 2026
Hours: 10:00 AM – 8:00 PM (final day ends at 6:00 PM)
Entry Fee: Free
For more details, visit the official event site at: ISETAN SHUGEI 2026.

About Tsuclea Co.

Tsuclea is dedicated to enriching lives through creativity, focusing on the planning, development, and wholesale of fabrics and craft supplies. As part of the Tamura Koma Group, it aims to bring exciting products to customers that inspire joy and creativity. For more information, visit Tsuclea's website.

With SEVY's unique offerings, knitting enthusiasts in Japan will soon have a chance to explore a vibrant new chapter in their crafting journey. Don’t miss this opportunity to get in on the excitement as we welcome SEVY to Japan!