UFC Partners with Hpnotiq to Enhance Marketing Engagements at Events
UFC and Hpnotiq Join Forces for an Exciting Collaboration
In a groundbreaking move, the Ultimate Fighting Championship (UFC), the leading organization in mixed martial arts, has announced a new multiyear marketing partnership with the iconic blue liqueur, Hpnotiq. This collaboration is set to elevate the fan experience at UFC events while leveraging the nostalgic appeal of Hpnotiq among millennials and Gen Z.
Under this partnership, Hpnotiq is officially labeled as a partner of UFC. This agreement allows the brand to feature prominently at various UFC events throughout the United States, including all Fight Nights. Notably, the platform will harness UFC's vast promotional reach, ensuring that fans from around the world experience Hpnotiq's vibrant presence.
Robby Miller, UFC's Vice President of Global Partnerships, expressed his enthusiasm about the alliance, noting that "Hpnotiq is a bold, heritage brand with fresh energy — perfectly aligned with UFC's role at the center of sport and culture." This statement foreshadows an exciting fusion of sports and lifestyle that aims to resonate deeply with fans.
Noah Winterer, from Heaven Hill Brands, which owns Hpnotiq, highlighted the brand's commitment to bringing people together for unforgettable moments. He stated, "This partnership is more than just visibility—it's about creating epic experiences for a new generation of fans. From the Octagon to the afterparty, Hpnotiq is here to celebrate every Iconiq moment."
What to Expect from the Partnership
Starting with the imminent UFC Fight Night featuring Cory Sandhagen versus Deiveson Figueiredo on May 3, 2025, fans can look forward to engaging activations from Hpnotiq. The partnership promises to incorporate extensive branding within the world-renowned Octagon at each UFC Fight Night event in the U.S. This strategic placement will give visibility to the brand before a staggering audience of over 700 million fans across 170 countries, including about 950 million households receiving UFC broadcasts.
Additionally, UFC and Hpnotiq aim to generate captivating original content aimed at engaging their audience further. This will include a social media series titled 'Iconiq Moments', where UFC athletes recount their career-defining highlights. With a combined reach exceeding 300 million users on various digital and social platforms, the collaboration is positioned to enhance audience engagement significantly.
About UFC
The UFC is known for hosting over 40 live events yearly in prestigious arenas worldwide, supported by a roster of fighters from over 80 countries. With a robust social media presence and its UFC FIGHT PASS streaming service, the organization continues to set trends in the world of combat sports. As part of TKO Group Holdings (NYSE: TKO), UFC remains at the forefront of the industry.
About Hpnotiq
Hpnotiq distinguishes itself with its refreshing blend of natural fruit juices, premium vodka, and a hint of cognac, leading it to become one of the fastest-growing spirits in the industry. A staple in bars, restaurants, and retail outlets, it symbolizes quality and innovation, making it integral to Heaven Hill Brands' rich heritage since 1935.
With this powerful partnership, both UFC and Hpnotiq aim to create moments that will resonate with fans across generations. As they prepare for their first collaborative event, anticipation builds for what this partnership will unfold in the vibrant world of mixed martial arts.