PepsiCo Renews Partnership with MSG Family to Enhance Fan Experiences and Live Events
PepsiCo Partners with MSG Family of Companies
In an exciting development for sports and entertainment fans, Madison Square Garden Entertainment Corp. and PepsiCo have announced the expansion of their partnership, which began in 2018. This renewed collaboration positions PepsiCo as an Official Partner for the MSG Family of Companies, reinforcing their commitment to create unforgettable experiences across various venues. This partnership encompasses iconic locations such as New York’s Madison Square Garden, Radio City Music Hall, and the newly launched Sphere in Las Vegas.
A Shared Vision for Outstanding Fan Engagement
The partnership intends to leverage both brands' celebrated identities to enrich fan experiences. "When we first began working with PepsiCo in 2018, our shared goal was to leverage the power of our celebrated brands to create unforgettable experiences across our venues and properties," said Jamaal Lesane, Chief Operating Officer, MSG Sports. This multi-year agreement reaffirms their commitment to delivering incredible live experiences to guests while providing PepsiCo’s extensive range of products.
Hugh Roth, Chief Customer and Business Development Officer at PepsiCo, echoed this sentiment, stating, "Our partnership with the MSG Family of Companies is about creating exceptional moments for fans. We're excited to continue our partnership with MSG and build on the success we've achieved together."
PepsiCo's Extensive Product Offerings at MSG Venues
With this expanded partnership, fans can expect to see an array of PepsiCo products across MSG venues in New York, Chicago, and Las Vegas. Offerings will include Pepsi-Cola® varieties such as PEPSI®, PEPSI® Zero Sugar, Diet PEPSI®, and Mountain Dew®. Notably, Sphere will also showcase a broader selection of PepsiCo Foods brands, like Lay's®, Doritos®, and Cheetos®. Additionally, there will be dedicated Pepsi-branded concession stands at Madison Square Garden and Radio City Music Hall, allowing guests to try the latest products.
Enhanced Visibility Through Innovative Activations
As part of the new agreement, PepsiCo branding will gain substantial visibility. The Exosphere, a cutting-edge LED exterior of the Sphere, will feature expansive advertising, presenting Pepsi's offerings to millions throughout the year. In New York, Pepsi maintains a significant presence during live game broadcasts of the Knicks and Rangers, along with mobile, digital, and television assets. This will extend across MSG Networks, providing exclusive marketing rights that will enhance PepsiCo's brand visibility at events and venues under the MSG umbrella.
Moreover, Pepsi will have a billboard in the Christmas Spectacular, a holiday classic that draws over a million attendees annually, thereby reinforcing its commitment to providing exceptional fan experiences.
MSG Entertainment and MSG Sports: A Brief Overview
Madison Square Garden Entertainment Corp. is a leader in live entertainment, featuring globally renowned venues and delivering exceptional experiences through sporting events, concerts, family shows, and special productions like the Christmas Spectacular. On the sports front, Madison Square Garden Sports Corp. boasts prestigious franchises such as the New York Knicks and New York Rangers, promising captivating athletics year-round.
PepsiCo's Commitment to Creating Positive Change
PepsiCo's vision focuses on being the global leader in beverages and convenient foods, guided by their strategic initiative, pep+, which emphasizes sustainability and responsible business practices. This partnership aligns perfectly with their mission to create memorable experiences while promoting eco-friendly values.
Conclusion
The expansion of the partnership between PepsiCo and the MSG Family of Companies promises not only significant advancements in fan engagement at major venues but also highlights the synergy between two giants in their respective fields. As both companies continue to innovate and redefine the entertainment landscape, fans can anticipate even more fantastic experiences in the years to come.