Eveready® Welcomes Harry Kane as Global Brand Ambassador to Boost Marketing Campaign

Harry Kane Becomes Global Ambassador for Eveready

St. Louis, October 2, 2025 — Eveready®, a leading battery and lighting products brand, has announced that Harry Kane, the captain of the England national football team and forward for Bayern Munich, will be its official global brand ambassador. This collaboration with an international football star, also celebrated for his dedication to family, is part of a broader marketing initiative aimed at increasing brand visibility across the globe.

Harry Kane's association with Eveready is expected to showcase the brand's commitment to providing high-quality products at affordable prices. Their offerings guarantee reliable lighting, safety, entertainment, and home comfort. As a well-established player in the market, Eveready is excited about this partnership. It represents a step towards delivering affordable energy solutions to a wider audience.

In this long-term collaboration, Kane will feature in various Eveready marketing campaigns utilizing multiple communication channels. These channels include social media, digital platforms, e-commerce, outdoor advertising, and in-store displays. Lori Shambro, the Chief Marketing Officer at Energizer Holdings, expressed enthusiasm about partnering with a world football icon, saying, “We are honored to welcome Harry Kane as our global brand ambassador. His collaboration with us is among the many marketing efforts that will allow Eveready to reach new consumers globally.”

Shambro further stated that the collaboration aims to demonstrate how Eveready’s high-quality products, always priced accessibly, can provide families with the essential energy they need to lead active lifestyles while maintaining budgetary balance.

In an enthusiastic response, Kane remarked, “I am incredibly excited and proud to partner with Eveready. It is an internationally renowned brand that enjoys immense trust, especially when it is crucial for everything in your home to work seamlessly. I am eager to take on this challenge!”

Kane has gained recognition as a world-class footballer and has earned numerous accolades throughout his career. Not only is he the captain of the English national team, but he is also a prolific scorer for Bayern Munich, having set records as the all-time leading goal-scorer for both Tottenham Hotspur and the England national team. Throughout his impressive career, Kane has received multiple Golden Boots in the Premier League, the Bundesliga top scorer award, the Golden Boot at the 2018 World Cup, and the Golden Ball of Europe. Recently, he reached a remarkable milestone by becoming the most prolific player in one of Europe’s top five leagues, having scored an impressive 100 goals.

Kane is not just a phenomenal player; he also serves as an inspiration to many, both on and off the pitch. His alignment with Eveready underscores the brand's focus on quality and accessibility in providing essential products for everyday life.

Eveready, a brand under Energizer Holdings, Inc., is renowned for its outstanding battery and portable lighting solutions. The company actively seeks to maintain a leading position in the consumer products market by consistently providing excellent service to consumers and clients alike.

For more information about Eveready, please visit Eveready.com.

For inquiries, please contact Energizer Holdings' spokesperson, John Leiby, at [email protected] or [email protected].

About Energizer Holdings

Energizer Holdings, headquartered in St. Louis, Missouri, is one of the world's largest manufacturers of batteries and portable lighting products. The company is represented by well-known brands such as Energizer, Eveready, Rayovac, and Varta. Energizer Holdings also specializes in designing and selling car care and interior refreshment products under famous brands including A/C Pro, Armor All, Bahama Co., California Scents, Driven, Eagle One, LEXOL, Nu Finish, Refresh Your Car!, and STP.

In its mission as a global distributor of branded consumer products, the company aims to secure a leadership position in the market it serves, ensuring exceptional service levels for its consumers and customers.