Bobby Singh Appointed CFO of Crossmedia to Propel Growth and Operational Efficiency

Crossmedia Appoints Bobby Singh as CFO

Date: September 3, 2025
Location: New York

In a strategic move that underscores its commitment to growth and operational excellence, Crossmedia, a prominent independent global media agency, has appointed Bobby Singh as its Chief Financial Officer (CFO). This decision is pivotal as the agency seeks to enhance its financial strategy and operational agility.

Bobby Singh, with nearly 25 years of experience in the marketing and advertising sectors, is set to lead Crossmedia's global financial strategy. His focus will revolve around implementing scalable business models, strengthening enterprise-wide systems, and innovating client partnerships to drive measurable success. Singh expressed enthusiasm about his new role, highlighting the complexities within the media landscape and the necessity for agencies to blend financial discipline with technological advancements and creative prowess.

In his new capacity, Singh will oversee investments in technology, including AI-powered infrastructure, that will enable Crossmedia to better serve its mid-market advertisers. Additionally, he will be introducing tiered pricing structures aimed at improving the accessibility of Crossmedia’s offerings for a broader range of clients. This strategic shift aims to ensure that advanced planning and media solutions are effectively scalable, adapting to the rapidly evolving media environment.

Kamran Asghar, Global CEO and Co-Founder of Crossmedia, praised Bobby’s unique ability to merge strategic finance with operational innovation. He noted, “Bobby understands how to create systems that not only drive performance but also inspire our teams to deliver enduring value to our clients. His vast experience will sharpen our approach to Principal Based Buying (PBB) and fortify our capabilities in data management, vital to compete with leading holding companies.”

Crossmedia's history of excellence is underscored by its commitment to the principles of TRUST, REASON, and the pursuit of HAPPINESS. For over 25 years, it has been a beacon of innovation, setting a standard as a top-ranked media agency recognized by Ad Age as one of the Best Places to Work. The agency operates with a comprehensive suite of full-funnel services and maintains a global presence with headquarters in New York and regional offices in key locations, including London, Germany, and Toronto.

Singh’s previous role at WPP, where he spearheaded go-to-market strategies and developed effective pricing models, prepares him well for his new challenges. His expertise in aligning operations, finance, and client service will be instrumental in fueling Crossmedia’s ongoing expansion and enhancing its competitive edge.

“I am thrilled to embark on this journey with Crossmedia during such a transformative period for our industry,” Singh commented. He acknowledged the increasing complexities in media operations and emphasized the need for a strategic balance between financial acumen, technological innovation, and creative solutions.

With Sing’s addition, Crossmedia is poised to achieve a new level of operational sophistication and client engagement. His appointment not only strengthens the internal structure but also aligns with Crossmedia’s goal to deliver high-impact results for clients across various industries, including U.S. Bank, Etihad Airways, and Airbus.

In conclusion, Bobby Singh's leadership is a significant step in Crossmedia's evolution, reflecting its dedication to adapting to the challenges of a fast-paced media landscape while maintaining a commitment to excellence and innovation. This new chapter will undoubtedly set Crossmedia on a path to excel in delivering comprehensive media solutions that meet the demands of an ever-changing market.

For more information about Crossmedia and its services, visit www.crossmedia.com.