#Hong Kong #ITE Hong Kong #Travel Fair #Asian Tourism

ITE Hong Kong 2026: A Milestone for Asian Travel Industry

The upcoming ITE Hong Kong 2026 is poised to be a major event in the Asian travel sector, marking the 40th anniversary of the ITE Leisure fair and the 21st edition of the ITE MICE event. Scheduled to take place from June 11 to 14, 2026, at the Hong Kong Convention and Exhibition Centre, this annual exhibition will bring together businesses and consumers in an exciting showcase of the region's thriving travel market.

A Celebration of 40 Years

ITE has been a continuous platform for travel enthusiasts and industry professionals since its inception. This year’s milestone event aims to honor its rich legacy while facilitating meaningful connections between key stakeholders in the travel industry. The four-day event will be split into two days dedicated to trade visitors (business days) and two days open to the public, ensuring a diverse audience and engagement for all.

With the increasing demand for unique travel experiences, ITE 2026 promises a specialized program addressing various market segments, including both B2B and B2C initiatives. Visitors will have access to exclusive seminars, networking opportunities with influential decision-makers, and a range of exhibitors showcasing innovative travel solutions.

Insights into the Greater Bay Area

One of the standout features of the ITE Hong Kong event is its strategic location within the Greater Bay Area (GBA), an economic powerhouse comprising Hong Kong, Shenzhen, and Guangzhou. This region is expected to contribute significantly to the 2024 travel market, with an estimated GDP of $2.1 trillion. Recent statistics highlight Hong Kong's status as a vital hub for international travelers, as evidenced by the impressive figure of 104.7 million departures in 2024 alone.

Notably, during the festive period from December 24 to 28, 2025, Hong Kong recorded 2.32 million outbound flights, underscoring its ongoing allure as a premier travel destination. The potential for business at ITE is immense, given that 67% of the expected visitors will be from the GBA, reflecting the area's dynamic travel interests.

A Platform for Growth

ITE 2026 offers multiple avenues for exhibitors, including potential business partnerships, participation in specialized workshops, and exposure through various thematic segments such as Youth Travel, Family-oriented Travel, and Green Travel initiatives. The previous ITE attracted over 70,000 public visitors, where a significant portion expressed interest in making immediate bookings and utilizing online platforms for transactions, showcasing how attendees are keen to secure their travel plans.

The exhibition aims to be more than just a showcase; it is designed to foster relationships that can drive sales. With around 43% of the general audience interested in making on-site bookings, ITE provides a unique opportunity for exhibitors to connect directly with potential customers.

Pricing and Registration

Exhibition space at ITE 2026 is competitively priced at $470 per square meter, a modest increase of just 2.2% since 2019, ensuring that exhibitors can maximize their return on investment. Early bird discounts remain available, encouraging companies to lock in their spots and participate in this dynamic travel marketplace.

Conclusion

As ITE prepares for this landmark event, industry leaders, travelers, and adventure seekers should mark their calendars. With an exciting lineup of exhibitors, seminars, and networking opportunities, ITE Hong Kong 2026 is set to reshape the travel industry landscape and reinforce Hong Kong’s position as a key player in the global travel arena. For inquiries, interested parties can reach out via [email protected] or contact the official WhatsApp at +852 94008444.

For more information, visit the official ITE website at itehk.com.



Join us as we celebrate 40 years of innovation in travel - we look forward to welcoming you to ITE 2026!