Brado and Santé Ventures Collaboration to Innovate Patient Engagement with AI Technology

In a significant development in the healthcare technology sector, Brado, a leader in patient engagement and technology solutions, has announced a strategic investment partnership with Santé Ventures. This collaboration aims to propel the growth and evolution of Brado's innovative Conversational Engagement Platform (CEP), which utilizes artificial intelligence to enhance patient navigation and engagement with healthcare services. The partnership is set to change the landscape of how patients interact with healthcare providers, fostering a more seamless and empathetic experience throughout their care journeys.

Brado’s initiative is supported by the establishment of Brado AI, a new entity dedicated to enhancing the company’s technology offerings. According to Andy Parham, CEO of both Brado and Brado AI, this partnership is not just an infusion of capital but serves as a springboard for innovation. With the backing of Santé Ventures, Brado is poised to accelerate its technological advancements, expanding its capabilities in areas such as mid-acuity triage and precision routing. These developments are crucial for enabling healthcare providers to manage patient care more effectively across various stages of their journey.

The foundation of the CEP is rooted in nearly 30 years of research into healthcare journeys, providing valuable insights into the patient experience. The platform is designed to guide individuals through the complexities of healthcare by offering personalized interactions that answer questions and clarify care options. Each implementation of the CEP is tailored to meet the specific needs of the health system it serves, ensuring alignment with their branding, safety protocols, and clinical practices. The focus on maintaining privacy and rigorous content governance further enhances the reliability of the interactions facilitated through the platform.

Brado’s Conversational Engagement Platform was first utilized in 2023 with the launch of Catherine, a project developed in partnership with Mercy Health, specifically aimed at supporting caregivers for individuals with dementia. Since its initial deployment, the platform has successfully integrated into three additional regional health systems, demonstrating its capability to assist thousands of patients in navigating their healthcare with greater confidence and efficiency.

The backing by Santé Ventures, which manages over $1 billion in capital and specializes in early-stage healthcare technologies, amplifies Brado’s mission to redefine patient engagement through applied AI. Doug French, Founding Managing Director at Santé Ventures, has remarked on the innovation the CEP brings to the industry, emphasizing its potential to improve patient-provider relations by extending the capacity of healthcare providers and enhancing patient confidence in navigating their care.

Looking ahead, the opportunities for expansion and growth appear promising. Santé Ventures’ investment is expected to accelerate Brado AI’s product development, paving the way for new service lines that encompass cardiology, oncology, maternal health, bariatrics, and behavioral health. The vision is to evolve the CEP into a comprehensive navigation solution that can be deployed across health systems nationwide, significantly enhancing patient access and engagement.

Brado’s approach to leveraging AI in the healthcare sector appears to yield promising results. The implementation of the CEP is reported to lead to measurable improvements in patient acquisition and operational efficiency for healthcare providers. By proactively engaging patients earlier in their healthcare journeys and automating administrative tasks, health systems utilizing the platform can optimize their resources and enhance the overall experience for patients seeking care.

In summary, the partnership between Brado and Santé Ventures marks a pivotal moment in healthcare technology development. As patient engagement continues to evolve, the deployment of AI-driven solutions like the Conversational Engagement Platform holds the promise of transforming the patient experience, empowering them to navigate their care journeys with clarity and confidence. Brado AI stands ready to lead this charge, ushering in a new era of healthcare engagement focused on the needs and preferences of patients.

Topics Health)

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