AI Integration for Hotels
2026-05-25 02:37:36

AI Platform IVRy Integrates Reservation System TL-Lincoln for Hospitality Management

IVRy and TL-Lincoln: A Game-Changer in Hotel Reservation Management



IVRy, a leading company in conversational AI platforms based in Tokyo, has recently announced a pivotal integration with the TL-Lincoln reservation and sales management system provided by SENAuts. This partnership marks a significant advancement in the hospitality industry, enabling hotels to streamline their reservation processes through AI-powered phone interactions.

The Integration's Significance


The collaboration allows for centralized management of hotel booking statuses through AI dialogues over the phone. One of the standout features of this integration is its capability to automatically finalize reservations directly from conversations, a first in Japan. This seamless connection means guests can experience a smooth reservation process without the need for manual confirmation from hotel staff, which has traditionally been required.

Understanding TL-Lincoln


The TL-Lincoln management system is designed specifically for hotels, allowing for unified management of reservation notifications from various online travel agencies (OTAs) and adjusting room availability and pricing from a single platform. With implementations across approximately 6,100 establishments nationwide, it significantly minimizes risks associated with overbooking and reduces the manual labor typically involved with inputting and transferring data to property management systems (PMS).

How IVRy's AI Works


On the other hand, IVRy’s conversational AI platform is proficient in conducting natural-feeling dialogue with potential guests on the phone, from checking room availability to confirming reservations. Previously, while the AI could initiate the booking process, guests still had to wait for a staff member to finalize their reservation. This integration eliminates that wait, meeting the pressing demand from business travelers who prefer to confirm bookings immediately.

By leveraging this AI technology, hotels can manage booking inquiries efficiently around the clock, ensuring that they do not lose opportunities during peak hours when staff may be occupied, thus leading to maximized revenue without increasing workforce numbers. Furthermore, for guests, this means a streamlined booking experience devoid of long wait times.

Enhanced Operations and Customer Experience


The collaboration empowers hotels to manage their reservation processes similarly to how they handle OTA bookings via platforms like Jalan and Rakuten Travel, embracing a more integrated and efficient approach.

In the initial phase, selected partner hotels will conduct proof-of-concept (PoC) trials to assess the AI's accuracy and operability in handling telephone bookings. Insights gathered during this trial phase will contribute to expanding the system's functionalities and adapting to various use cases in the future.

With an eye on continuous improvement in the hospitality sector through AI, IVRy aims to reduce burdens on front desk staff while enhancing customer experiences.

CEO Insights


Ryōga Okunishi, IVRy’s CEO, reflected on the persistent challenges faced by hotels in managing telephone reservations, such as overwhelming workloads for front desk staff during peak times and the manual management disconnected from OTAs. He firmly believes that IVRy’s AI platform can address these long-standing issues by operating 24/7 to accept and finalize reservations efficiently. This innovation offers hotels a dual advantage: prevention of lost bookings and enhanced operational efficacy while providing guests with a stress-free booking journey.

Conclusion


This groundbreaking collaboration not only promises to transform how reservations are managed but also aims to uplift the overall guest experience at hotels across Japan. As the hospitality sector embraces more AI-driven solutions, the future looks bright for seamless, efficient, and intelligent service delivery.

For more information about IVRy, visit their corporate page or the main site for the AI platform here.

About the Companies


IVRy was established in March 2019 and has been at the forefront of automating customer interaction through AI.
SENAuts launched in June 2007, focusing on improving operational efficiency and service quality for hotels with their TL-Lincoln system.

Both companies are setting a new standard in their respective fields, paving the way for smarter, more integrated hospitality management.


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