Zeta Global Holdings Corp. Faces Legal Investigation Over Alleged Deceptive Practices
Zeta Global Holdings Corp. Faces Legal Investigation
Background
Zeta Global Holdings Corp., a New York-based marketing technology firm, is currently under scrutiny following serious allegations made by Culper Research regarding its data collection practices. The report accuses Zeta of utilizing questionable methods for gathering consumer data, which includes employing so-called "consent farms"—a term referring to websites created with the intent of misleading users into providing their personal information under false pretenses.
Allegations Unveiled
On November 13, 2024, a report from Culper Research was released, shedding light on these controversial practices. The report revealed that Zeta not only engages in dubious data collection efforts but also maintains undisclosed agreements with third-party data providers. These undisclosed
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