#Japan #Tokyo #Toyota Mobility #Sports Inclusion #Accessibility Ideas

Toyota Mobility Foundation Launches 'Mobility for ALL' Project

The Toyota Mobility Foundation (TMF), led by Chairman Akio Toyoda, has initiated an inspiring project titled 'Mobility for ALL.' This initiative aims to create an inclusive society where everyone, regardless of their abilities, can enjoy sports and engage in diverse experiences without barriers. As part of this project, TMF is actively seeking innovative ideas to make sports viewing more enjoyable and accessible for all.

In particular, selected proposals will be piloted at the upcoming TOYOTA ARENA TOKYO, set to open in the autumn of 2025 in Koto City, Tokyo. The arena is conceptualized as a hub of possibilities, centering around sports, mobility, and sustainability, committed to unleashing new opportunities for everyone.

Recently, TMF launched a call for ideas focusing on the theme of daily mobility, emphasizing solutions that cater to the needs of people with disabilities while making transportation enjoyable and exciting. Now, the initiative is taking a step further by inviting submissions that enhance the excitement of watching sports.

The objective is to build a future where everyone can share joyful, emotional experiences, regardless of disability, as they cheer for their favorite teams. The awarded ideas will be tested at basketball games held by the professional club Alvark Tokyo, part of the B.LEAGUE, within the new venue.

Project Overview and Submission Guidelines

• - Submission Period: May 23, 2025 - June 13, 2025, 23:59 JST.

• - Theme: The main focus is on generating innovative solutions to enhance the sporting experience for individuals with disabilities. This includes:

- Enabling access to sports viewing.
- Expanding the potential experiences available during sports events.
- Creating new ways to derive enjoyment and value from attending games.
- Improving various facets of the event experience, such as mobility within the venue, dining options, and restroom access.

• - Eligibility: The project welcomes individuals and organizations both domestically and internationally who share TMF's vision and wish to collaborate.

• - Application Process: Interested parties can register at the official project website: Mobility Contest.

• - Selection Process: After an initial document review, shortlisted applicants will undergo online interviews.

Unique Features of the Project

1. Team Support: Participants receive support to maximize the impact of their innovations and assistance in business model development.
2. Pilot Opportunities: Facilitating the introduction of applicants to relevant stakeholders, along with arranging locations for the trials.
3. Networking Opportunities: Connecting participants with potential investors, their peers, and subject matter experts.
4. Financial Support for Activities: Participants may access up to 10 million yen to support their preparatory activities for the pilot.
5. Media Opportunities: Participants will have the chance to showcase their work through various media platforms.

Implementation Timeline

The duration for project activities extends from the selection of ideas until December 2025, with pilot trials anticipated around November of that year.

Through the 'Mobility for ALL' project, Toyota aims to harness the transformative power of sports to create a positive societal impact, paving the way for a future where everyone can challenge themselves in ways that were previously not possible. Since its inception, Toyota has been dedicated to building a rich society by valuing relationships with all stakeholders, including customers, partners, employees, and local communities. Recognizing the importance of public engagement, TMF was established in August 2014 to advance social contributions through mobility, addressing transportation challenges and implementing innovative global initiatives.