CapStone Holdings Acquires Structurely to Enhance AI-Driven Sales Automation
In a significant move within the realm of artificial intelligence and sales technology, CapStone Holdings Inc. has announced the acquisition of Structurely, a company recognized for its innovative AI-powered sales engagement solutions. This acquisition is expected to not only position CapStone as a prominent player in the AI-driven sales automation market but also to enhance Structurely’s growth potential in an industry that is rapidly evolving.
Founded nearly a decade ago, Structurely has been at the forefront of developing conversational AI specifically tailored for the real estate and mortgage sectors—industries where prompt communication and accurate engagement significantly impact revenue. Long before the rise of generative AI, Structurely was dedicated to creating a technology that facilitated natural conversations across various communication channels, including voice and text messaging.
Structurely’s Cutting-Edge Technology
Structurely prides itself on being a full-stack AI telephony and workflow infrastructure provider. This unique model integrates voice, text, decision logic, and customer relationship management (CRM) functionalities all in one single platform. Such an infrastructure-first approach sets Structurely apart from other AI solutions which are often designed as supplementary plugins. Their technology and data advantages, accumulated over several years, give them a competitive edge that is hard for new entrants in the market to match.
To date, Structurely's platform has successfully executed over 13 million AI-driven conversations and generated around 75 million messages. This staggering amount of data, supported by over 5.5 million human-labeled transcripts, has been critical in training and refining their AI models. As a result, Structurely has consistently demonstrated impressive lead qualification rates, averaging between 14% to 31% depending on varying use cases and market conditions.
Broader Market Trends
CapStone Holdings’ acquisition comes at a time when the demand for automation in sales processes is surging. Reports from Grand View Research indicate that the global market for AI in sales reached approximately $24.6 billion in 2024, with projections to grow at an impressive compound annual growth rate of over 22% until 2033. This growth is driven by enterprise needs for increased efficiency and enhanced customer interactions, making Structurely’s technology more relevant than ever before.
Corey Welch, a partner involved in the acquisition and a seasoned expert in the mortgage industry, emphasized that the decision to acquire Structurely was firmly rooted in the company’s robust fundamentals. He noted, “Structurely has built a solid AI infrastructure in one of the most challenging sales environments. The combination of their vast data, the platform's maturity, and its historical performance sets a strong foundation for future growth.” Welch, who has held significant roles in other financial sectors, illustrates the balanced strategy CapStone aims to adopt moving forward.
Future Focus Under New Ownership
Under CapStone Holdings’ guidance, Structurely intends to expand its service offerings and further develop its technology, enhancing its role as a core infrastructure provider for AI-driven sales operations. The strategic aim is to ensure continued investment in technology and strong partnerships, all while maintaining Structurely’s commitment to a customer-centric approach.
Keith J. Stone, the founder and chairman of CapStone Holdings, expressed his confidence in Structurely's potential: “This is a mature platform with a substantial data moat and a technological lead. We believe that Structurely is primed to play a pivotal role as AI integrates into modern revenue operational frameworks.”
Ultimately, this acquisition underscores CapStone’s intent to pursue sustained growth and innovation in the AI landscape, promising exciting developments for both companies and the industries they serve in the future.
Founded nearly a decade ago, Structurely has been at the forefront of developing conversational AI specifically tailored for the real estate and mortgage sectors—industries where prompt communication and accurate engagement significantly impact revenue. Long before the rise of generative AI, Structurely was dedicated to creating a technology that facilitated natural conversations across various communication channels, including voice and text messaging.
Structurely’s Cutting-Edge Technology
Structurely prides itself on being a full-stack AI telephony and workflow infrastructure provider. This unique model integrates voice, text, decision logic, and customer relationship management (CRM) functionalities all in one single platform. Such an infrastructure-first approach sets Structurely apart from other AI solutions which are often designed as supplementary plugins. Their technology and data advantages, accumulated over several years, give them a competitive edge that is hard for new entrants in the market to match.
To date, Structurely's platform has successfully executed over 13 million AI-driven conversations and generated around 75 million messages. This staggering amount of data, supported by over 5.5 million human-labeled transcripts, has been critical in training and refining their AI models. As a result, Structurely has consistently demonstrated impressive lead qualification rates, averaging between 14% to 31% depending on varying use cases and market conditions.
Broader Market Trends
CapStone Holdings’ acquisition comes at a time when the demand for automation in sales processes is surging. Reports from Grand View Research indicate that the global market for AI in sales reached approximately $24.6 billion in 2024, with projections to grow at an impressive compound annual growth rate of over 22% until 2033. This growth is driven by enterprise needs for increased efficiency and enhanced customer interactions, making Structurely’s technology more relevant than ever before.
Corey Welch, a partner involved in the acquisition and a seasoned expert in the mortgage industry, emphasized that the decision to acquire Structurely was firmly rooted in the company’s robust fundamentals. He noted, “Structurely has built a solid AI infrastructure in one of the most challenging sales environments. The combination of their vast data, the platform's maturity, and its historical performance sets a strong foundation for future growth.” Welch, who has held significant roles in other financial sectors, illustrates the balanced strategy CapStone aims to adopt moving forward.
Future Focus Under New Ownership
Under CapStone Holdings’ guidance, Structurely intends to expand its service offerings and further develop its technology, enhancing its role as a core infrastructure provider for AI-driven sales operations. The strategic aim is to ensure continued investment in technology and strong partnerships, all while maintaining Structurely’s commitment to a customer-centric approach.
Keith J. Stone, the founder and chairman of CapStone Holdings, expressed his confidence in Structurely's potential: “This is a mature platform with a substantial data moat and a technological lead. We believe that Structurely is primed to play a pivotal role as AI integrates into modern revenue operational frameworks.”
Ultimately, this acquisition underscores CapStone’s intent to pursue sustained growth and innovation in the AI landscape, promising exciting developments for both companies and the industries they serve in the future.
Topics Business Technology）
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