Marriott International Expands Its Branded Residences in EMEA Region

Marriott Expands Its Branded Residences Across EMEA

In a significant move reflecting its commitment to expanding its footprint in the luxury housing market, Marriott International, Inc. (NASDAQ: MAR) announced an ambitious growth plan for its branded residences across Europe, the Middle East, and Africa (EMEA). The announcement came during the recent Resort and Residential Forum held in Athens, Greece, where Marriott officials highlighted a record number of contracts signed in the region.

As of now, Marriott's portfolio in the EMEA region encompasses brand residences in an impressive 18 countries and territories, consisting of 33 operational sites and more than 50 in development. The company's branded residences have witnessed remarkable growth, with a 23% increase in Europe and a staggering 59% in the Middle East and Africa since late 2023. This rise is a direct response to the increasing demand for high-end residential options in these areas.

"With 25 years of experience in the branded residences sector, Marriott continues to achieve remarkable growth and development speed in the EMEA region. The expansion of our property portfolio and robust development pipeline reflects strong market demand and developer expertise. Supported by the power of the Marriott Bonvoy brand portfolio, developers are realizing successful projects and creating vibrant communities in major destinations," stated Jaidev Menezes, Marriott International's Regional Vice President for mixed-use development in EMEA.

Since the beginning of 2025, Marriott has signed nearly 20 branded residence agreements in the EMEA region, with about half comprising standalone projects. Among the noteworthy signings is The Residences at The Dubai Beach EDITION, which marks the introduction of the luxury brand residences in the EMEA region with Shamal Holding at the helm. Notably, about two-thirds of the contracts signed this year are within the luxury segment, indicating a consistent shift in buyer preferences.

Leveraging the brand's recognition and lead generation platforms, developers of Marriott Branded Residences have reported high sales velocity, with 19 projects in the EMEA region launching sales this year. The Regis Residences on Al Maryah Island, Abu Dhabi, led by SAAS Properties, recorded 60% of its units sold at record prices before the public unveiling. Additionally, Affini, a Tribute Portfolio residence in Dubai directed by HAMRK Real Estate Development, became the first residential property in the world under the Tribute brand, selling out just one week after its launch.

The following are key agreements and sales launches in 2025 within Marriott's EMEA portfolio:

- Marriott Residences, Budapest: First branded residence in Hungary, spearheaded by Market Asset Management Zrt.
- St. Regis Residences, Baku: A testament to remarkable architectural design, developed by Pasha Real Estate.
- Ritz-Carlton Residences, Al Maryah Island, Abu Dhabi: In collaboration with SAAS Properties, showcasing luxury lifestyle.
- Bvlgari Resort Mansions, Abu Dhabi: Exclusive beachfront properties on a private island, developed by Eagle Hills.
- St. Regis Karya Cove Resort Residences, Bodrum: The 100th property of Marriott in Turkey, developed by Kuzu Group.
- Ritz-Carlton Residences, Palm Hills, Cairo: Developed by Palm Hills with 60% of inventory sold.
- JW Marriott Residences at Dubai Islands, Central: First JW Marriott residence in the city, led by CG Developers.
- Seamont, Autograph Collection Residences, Al Reem Island, Abu Dhabi: Initial phase sold out within a month.
- Residences at Nasim Al Bahr, Luxury Collection Resort & Spa, Al Marjan Island: Developed by ADNH, marking brand entry to Ras Al Khaimah.
- Residences at The St. Regis Jeddah: A new chapter for the brand in the city, developed in partnership with local real estate firms.
- W Residences Al Marjan Island: The first property under W Hotels in Ras Al Khaimah, developed by Dalands Holding.

Looking forward, Marriott anticipates opening a total of six branded residences in the EMEA region by the end of 2025, including locations in key cities such as London, Algarve, New Cairo, and Dubai.

Residents continue to enjoy exceptional amenities, residences, and exclusive offerings within the Marriott Bonvoy portfolio through the company's integrated property recognition platform, ONVIA. This strategic expansion not only caters to the increasing demand for luxurious living spaces but also reinforces Marriott's leading position in the branded residence market.

For further information on Marriott Branded Residences, visit marriottresidences.com.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements as defined under U.S. federal securities laws. These statements are related to our project expectations and future growth prospects concerning our branded residences portfolio. Readers should be aware that these statements are subject to various risks and uncertainties, which may cause actual results to differ materially from expectations.

About Marriott International

Marriott International, Inc. (NASDAQ: MAR), headquartered in Bethesda, Maryland, manages a portfolio of over 9,700 properties under more than 30 leading brands across 143 countries and territories. The company operates, franchises, and licenses hotels, residences, and other lodging establishments worldwide, offering the highly acclaimed Marriott Bonvoy® travel platform. For more information, visit marriott.com or follow @MarriottIntl on X and Instagram.