#Japan #Hakuba #ESG Certification #Courtyard Hakuba #Sakura Quality

Courtyard by Marriott Hakuba Achieves Notable ESG Certification

In a remarkable milestone, the Courtyard by Marriott Hakuba, located in the picturesque Nagano Prefecture, has become the first accommodation in the Hakuba region to receive the esteemed 'Sakura Quality An ESG Practice' certification. This achievement is a testament to the hotel's significant commitment to sustainability and community engagement, as recognized by the Japan-based Sakura Quality Management Inc.

'Sakura Quality An ESG Practice' is a pioneering certification designed to promote sustainable practices within the tourism industry. It evaluates various parameters, including environmental consideration, community contribution, and healthy employee relations. With the increasing global focus on Sustainable Development Goals (SDGs), the Courtyard by Marriott Hakuba has actively participated in many initiatives that align with these principles.

Community Engagement Initiatives

Throughout its operations, the hotel has actively engaged with the local environment and community in several meaningful ways:

• - Participation in cleanup activities at Himekawa Dam and the Misorano area.
• - Conducting a work experience program for children featuring the local specialty, Hōzuki.
• - Collaborating with local farmers to develop new menu offerings using the popular local delicacy Gohē-mochi.
• - Supporting educational programs in partnership with local universities.

These continuous efforts have garnered high praises and contributed significantly to the hotel’s new ESG ranking, marking a proud achievement for both the Courtyard by Marriott Hakuba and the surrounding community.

What is Sakura Quality Green?

Developed by Sakura Quality Management Inc., 'Sakura Quality An ESG Practice' (commonly referred to as Sakura Quality Green) is a leading ESG certification model in Japan. With its criteria approved by the Global Sustainable Tourism Council (GSTC) in March 2022, the certification includes 172 items based on 42 GSTC standards. The evaluation process involves completion of a checklist and on-site inspections by assessors, with establishments being rated on a five-level scale.

For more information, please visit the official site: Sakura Stay

About Courtyard by Marriott Hakuba

Nestled in the grandeur of the Northern Alps, Hakuba Village is a renowned mountain resort that showcases stunning seasonal variations and attracts both domestic and international visitors. The Courtyard by Marriott Hakuba offers a variety of accommodations, including rooms with onsen (hot springs) and pet-friendly options, ensuring a versatile lodging experience for all types of travelers.

Guests can savor exquisite grill cuisines made with fresh local ingredients in restaurants adorned with brick and wood elements, allowing for a unique dining experience. Revel in the refreshing surroundings of this international hotel that sits amid Hakuba’s magnificent nature, promising an unforgettable stay.

With this prestigious certification, Courtyard by Marriott Hakuba sets a benchmark for sustainable tourism practices, and it remains dedicated to further enhancing quality and contributing positively to society.

This recognition is not just a title but a responsibility and commitment to continue leading towards a sustainable future for tourism in Japan.