Ocean Spray Joins Forces with Leagues Cup as Official Juice Sponsor

Ocean Spray Partners with Leagues Cup as Official Juice Sponsor

In an exciting development for soccer fans and juice lovers alike, Ocean Spray Cranberries, Inc. has announced its new role as the official juice sponsor of the Leagues Cup, starting a multi-year partnership that aims to enhance the tournament experience.

The Leagues Cup, now beginning its third year, features a thrilling summer soccer competition between clubs from Major League Soccer (MLS) and LIGA MX, showcasing some of the most passionate talent from North America. Ocean Spray's sponsorship aligns perfectly with the brand's ongoing campaign, 'Just Add Cran™', emphasizing that adding cranberries to various moments—particularly during soccer games—can bring joy.

To celebrate this partnership, Ocean Spray is launching a sweepstakes designed for fans to engage more with both their favorite drinks and the sport. Running until July 6, 2025, fans can enter the sweepstakes for a chance to win exciting prizes, including a trip to the 2025 Leagues Cup Final. To participate, fans need to purchase specific Ocean Spray® juices, scan their receipts, and upload them online at OceanSpraySweeps.com.

Trinh Le, Ocean Spray’s Vice President for USA Branded, commented, “We were inspired to enter this multi-year partnership to further engage with the growing fandom surrounding soccer in North America. Our cranberry juice blends create joyful moments any time of day, making them perfect for enjoying while watching the tournament.”

Leading up to the inaugural match, the partnership will feature limited-edition packaging that captures the vibrant energy of soccer fandom, showcasing key players from the tournament. This special packaging will be on the majority of Ocean Spray’s blended flavors, available in both 64oz. and 10oz. sizes. Along with this exciting launch, there will also be social media giveaways, unique recipes, and engaging on-site events tailored to highlight fan enthusiasm and club rivalries.

Carter Ladd, EVP and Chief Revenue Officer at Soccer United Marketing (SUM), expressed enthusiasm about the collaboration: “Leagues Cup is honored to partner with Ocean Spray as the storied brand joins us at a time when soccer is more popular in North America than ever. Our goal is to enhance the tournament experience and forge authentic connections with fans, and Ocean Spray shares that same vision.”

The 2025 Leagues Cup is set to take place from July 29 to August 31, featuring 36 clubs—18 from MLS and 18 from LIGA MX—bringing the excitement of one of the region's largest soccer competitions to fans across the U.S. and Canada. This year will introduce an innovative two-phase format, exclusively featuring interleague matchups leading through the Quarterfinals.

Tickets for all matches are available at LeaguesCup.com and through the respective MLS clubs for their games. For seating, MLS season ticket holders are encouraged to contact their club representatives. As excitement builds, fans can look forward to watching the tournament and enjoying refreshing Ocean Spray beverages to kick off their game-day experiences.

To stay updated with Ocean Spray’s latest activities in the Leagues Cup, fans can visit OceanSpray.com and follow them on social media platforms such as Facebook, X, TikTok, and Instagram.

As both soccer and cranberry juice continue to grow in popularity, Ocean Spray aims to connect with fans in memorable ways. With a legacy of nearly a century, the cooperative has remained dedicated to sharing the unique benefits and flavors of cranberries, inspiring joy and happiness one sip at a time.