#Japan #Tokyo #TORIHADA #BeReal #BeUP!

Overview of TORIHADA's BeUP!

TORIHADA, based in Shibuya, Tokyo, has recently announced an exciting collaboration with BeReal Japan, launching the content partnership package known as BeUP! This initiative is set to kick off on May 28, 2025, and aims to amplify advertising experiences tailored for Gen Z audiences. By using the BeUP! package, advertisers who commit to spending a specified amount on ads will get the opportunity to feature popular Gen Z creators in their content at no additional cost.

Why BeReal?

BeReal has become a striking platform that encourages users to share authentic moments of their day-to-day lives. This photo-sharing application allows users to experience real, unfiltered self-expression by posting simultaneously, fostering genuine connections among users. Recently, the number of monthly active users (MAU) in Japan has surged past 4.5 million, reflecting a growing appreciation among younger generations, particularly Gen Z, for BeReal's innovative approach to social media.

Features of the BeUP! Package

Optimized for Gen Z's Preference for Authenticity

The BeUP! package is crafted to align with the real-time, genuine interests of younger users. BeReal's focus on capturing 'the moment' resonates deeply with individuals in their teens and early twenties, whose engagement rates have soared. TORIHADA meticulously analyzed their communication pathways, enabling seamless navigation towards advertisements, ensuring they feel organic and appealing.

Proven High Click-Through Rates (CTR)

Building on past successes, the advertising strategies employed in BeUP! include creative methods that have proven to generate exceptional CTRs. For instance, ads featuring a 'mini-window creative' technique have achieved click-through rates averaging ten times that of typical advertising campaigns, providing a strong foundation for this new offering.

Six Tailored Plans

The BeUP! package consists of six distinct plans catering to various budgets and service requirements, allowing advertisers to choose based on their industry and financial flexibility. Each plan offers a unique array of popular creators, creative content, and production volume.

Examples of Plans and Creators:

• - G500 plan (5 million to 15 million yen): Includes 2 still images and 2 videos (totaling 4 pieces), with promotional posts on TikTok/Instagram featuring popular creators such as Omu Rice Brother, ginjiro, Nishikori, and many others.

Note: Additional details are available upon request for industry-specific plans. All video and image content focuses on capturing a relaxed, spontaneous moment. Posts on TikTok/Instagram are designed to guide audiences to BeReal ads. Any secondary usage beyond BeReal may incur extra costs.

Distribution Schedule

The following timeline outlines the content creation and advertising distribution process:

• - Requirements Definition and Orientation: Up to 1 week
• - Creator Selection: 1 to 2 weeks
• - Creative Production: 1 to 2 weeks
• - Distribution Setup and Start: Up to 1 week
• - Reporting: Within 1 week post-distribution

Overall, the entire process from production to distribution is estimated to take around one month. For those interested in long-term campaigns, additional consultations are available.

About TORIHADA

Founded and led by CEO Akira Wakai, TORIHADA operates as a creator-centric company devoted to advancing the creator economy. The company runs the FANME (Fan Me) platform, fostering connections between creators and their fans. Additionally, they provide short-movie marketing opportunities powered by their proprietary creator database, Pythagoras. Their subsidiary, PPP STUDIO, supports and manages creators excelling in short-film formats, advocating for the vision, 'Let's unleash talent.' With over 2,000 partnered creators and a collective follower count surpassing 540 million, TORIHADA is committed to nurturing individual creator brands and collaborative advertising endeavors.

For more information, visit the official TORIHADA website: TORIHADA and PPP STUDIO.