New TV Commercial Campaign Launch: 'Believing' by Assign Inc.

Assign Inc. Launches New Campaign: 'Believing'

On January 17, 2026, Assign Inc., headquartered in Chiyoda, Tokyo, will unveil its latest television commercial titled "Believing." In addition to broadcasts across metropolitan area TV networks, the campaign will feature extensive transit advertising and online promotions.

Background of the Campaign

Assign is guided by a corporate vision to "support the expression of individuality and potential." Since its inception, the company has consistently provided career support for high-end young talent. Rather than solely focusing on career history, Assign emphasizes the values surrounding the passions and strengths of the individuals they assist. They prioritize not only the success of career changes but also the individual’s achievements after these transitions.

In today’s world, where career changes are a common choice, stepping into a new environment and betting on one's potential is not an easy decision. Questions such as “Could I do more?” and “Is there something unique about me?” are often on people’s minds. This commercial was born out of a desire to support those grappling with their potential and daring to take on new challenges.

Commercial Storyline and Cast

The television commercial features testimonials from Takahiro Kukuya, a member of EY Strategy and Consulting, and Takashi Oikawa from Link and Motivation Inc. Their real-life experiences standing at crossroads in their careers bring authenticity to the discussions of job satisfaction and the significance of taking on challenges. They share insights that resonate deeply with those contemplating their own career paths.

Campaign Overview

Alongside the TV broadcast, the campaign will also integrate with businesspeople's daily scenes, utilizing transit advertising and various web media for a multi-faceted approach. The campaign aims to effectively communicate the core message of their brand: that everyone deserves a tailored career plan.

Advertising Channels

The campaign will be promoted through several channels:

- Television Commercials
- Tokyo Metro Vision
- YouTube
- Tver
- Amazon Prime Video
- Abema TV
- Instagram

The commercial will air from January 17 (Saturday) until February 2 (Monday), 2026, mainly in the metropolitan area.

Advertising Locations

During this period, Assign will implement a significant advertising campaign within major city subway stations. This will feature representations of Assign's standout service—customized career plans. The advertisements will showcase three distinct career plans for various roles in sales, engineering, and marketing, allowing individuals to discover career paths that align with their own values.