CHiQ and Olympic Champion Andreas Wellinger Shine at FIS Ski Jumping World Cup
The FIS Ski Jumping World Cup for men recently commenced in Titisee-Neustadt, Germany, showcasing thrilling performances from elite athletes. At this prestigious event, CHiQ emerged as an official partner, proudly presenting a brand image that harmoniously blends sophistication and innovation. With its global recognition as a smart home appliance brand, CHiQ underscores its commitment to integrating its philosophy of 'Smart with Style' into everyday life.
Andreas Wellinger, the Olympic champion in ski jumping, serves as a brand ambassador for CHiQ, and together they made a remarkable impact on the slopes. The partnership was first unveiled at the IFA exhibition, where Wellinger represented CHiQ and showcased their collaboration with the FIS Ski Jumping World Cup and the German Ski Association.
To further fortify this partnership, CHiQ recently released a brand image video featuring Wellinger, which celebrates the excitement of winter sports and connects with fans around the world. It eloquently highlights the unique charm of the brand and its broad international appeal.
During the World Cup events, CHiQ enhanced its visibility through various advertising displays and created an engaging ski carnival experience that captivated numerous spectators. This tactical move aimed not just at increasing brand presence but also at forging a deeper connection with the audience, particularly the youth.
In addition to its marketing efforts, CHiQ recently expanded its product offerings in Europe with the launch of its M9 series QLED televisions. These 4K QLED models feature an impressive 120Hz refresh rate and MEMC motion smoothing to deliver vivid visuals. Moreover, their popular multi-door refrigerators come equipped with electronic temperature controls and variable Care+ space zones to meet diverse user needs. The sleek ColorLuxe washing machine, boasting intelligent controls, promises to revolutionize laundry experiences.
On Black Friday, which marks the traditional start of the Christmas shopping season in Europe, CHiQ televisions and refrigerators ranked among the top 10 bestsellers on various Amazon platforms, witnessing close to a 20% increase in sales compared to previous years. This achievement underscores CHiQ's strong market dominance.
Over the years, CHiQ's parent company, Changhong, has transitioned from merely exporting products to creating synergies in global resources. This journey includes diversifying products, technologies, talents, and capital. Sponsoring ski events not only marks a significant foray into sports marketing but also strategically positions the brand to engage younger demographics effectively.
Recently, Changhong ignited the passion of Chinese consumers for winter sports through its partnership with the FIS Snowboard and Freeski Big Air World Cup, further solidifying its commitment to winter sports marketing. By leveraging the international platform of the FIS Ski Jumping World Cup, CHiQ successfully conveys a dynamic, stylish, and global brand image that resonates well with younger audiences.
Looking ahead, CHiQ plans to expand its global sports marketing initiatives, utilizing cutting-edge technology and superior design to develop even more innovative household appliances that enhance daily living. With a dedication to realizing dreams and fostering a better future in partnership with customers worldwide, CHiQ is poised for continued growth and success in the appliance market and beyond.
Andreas Wellinger, the Olympic champion in ski jumping, serves as a brand ambassador for CHiQ, and together they made a remarkable impact on the slopes. The partnership was first unveiled at the IFA exhibition, where Wellinger represented CHiQ and showcased their collaboration with the FIS Ski Jumping World Cup and the German Ski Association.
To further fortify this partnership, CHiQ recently released a brand image video featuring Wellinger, which celebrates the excitement of winter sports and connects with fans around the world. It eloquently highlights the unique charm of the brand and its broad international appeal.
During the World Cup events, CHiQ enhanced its visibility through various advertising displays and created an engaging ski carnival experience that captivated numerous spectators. This tactical move aimed not just at increasing brand presence but also at forging a deeper connection with the audience, particularly the youth.
In addition to its marketing efforts, CHiQ recently expanded its product offerings in Europe with the launch of its M9 series QLED televisions. These 4K QLED models feature an impressive 120Hz refresh rate and MEMC motion smoothing to deliver vivid visuals. Moreover, their popular multi-door refrigerators come equipped with electronic temperature controls and variable Care+ space zones to meet diverse user needs. The sleek ColorLuxe washing machine, boasting intelligent controls, promises to revolutionize laundry experiences.
On Black Friday, which marks the traditional start of the Christmas shopping season in Europe, CHiQ televisions and refrigerators ranked among the top 10 bestsellers on various Amazon platforms, witnessing close to a 20% increase in sales compared to previous years. This achievement underscores CHiQ's strong market dominance.
Over the years, CHiQ's parent company, Changhong, has transitioned from merely exporting products to creating synergies in global resources. This journey includes diversifying products, technologies, talents, and capital. Sponsoring ski events not only marks a significant foray into sports marketing but also strategically positions the brand to engage younger demographics effectively.
Recently, Changhong ignited the passion of Chinese consumers for winter sports through its partnership with the FIS Snowboard and Freeski Big Air World Cup, further solidifying its commitment to winter sports marketing. By leveraging the international platform of the FIS Ski Jumping World Cup, CHiQ successfully conveys a dynamic, stylish, and global brand image that resonates well with younger audiences.
Looking ahead, CHiQ plans to expand its global sports marketing initiatives, utilizing cutting-edge technology and superior design to develop even more innovative household appliances that enhance daily living. With a dedication to realizing dreams and fostering a better future in partnership with customers worldwide, CHiQ is poised for continued growth and success in the appliance market and beyond.
Topics Entertainment & Media）
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