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Exploring Business and IT Fundamentals in 2026

In a rapidly changing landscape, understanding the fundamental strategies in business and information technology (IT) is crucial for growth and innovation. C&R Corporation will be hosting free online seminars on July 13 and July 28, titled "Business and IT Fundamentals" Series Vol.3 and Vol.4, aimed at those who wish to strengthen their grasp on basic concepts of management and technology strategies.

Seminar Highlights

Vol.3: A Comprehensive Understanding of Business Strategy - July 13, 2026

The first seminar focuses on demystifying the overarching concepts of business strategy. Participants will learn about the following:

• - Strategic Planning: Understanding the frameworks such as SWOT analysis, 3C Model, and PPM. The session will cover how these frameworks facilitate the mapping and execution of a growth strategy.
• - Marketing Fundamentals: A dive into the basics of marketing, including the 4Ps/4Cs and customer analysis, will be discussed, providing attendees with essential marketing terminologies.
• - Goal Setting and Evaluation: The relationship between KPIs and KGIs, alongside Balanced Scorecard (BSC) and SMART goal settings.
• - Management Systems Overview: Differences and roles of CRM, ERP, and SCM systems will be clarified, providing insight into how organizations manage operational processes.

This session is perfect for professionals looking to systematically understand the basic principles of business strategies and how to apply metrics like KPIs and KGIs in real-world scenarios.

Vol.4: A Structured Approach to Technology Strategy - July 28, 2026

Building on the previous seminar, the second installment will address technology strategies and their significance in innovation and business growth. Key topics include:

• - The Relationship between Technology and Management: Understanding what Management of Technology (MOT) entails and its role in business operations.
• - Innovation Processes and Challenges: This segment will reveal common hurdles in innovation, often referred to as the "Death Valley" and the "Innovation Dilemma."
• - Ideation and Validation Techniques: Concepts like Design Thinking, personas, and Proof of Concept (PoC) are vital for fostering innovation.
• - Navigating New Business Ventures: Understand lean startup methodologies and the Business Model Canvas, which are essential for launching new initiatives.

Both seminars will incorporate practical examples, diagrams, and quizzes to facilitate comprehension for participants without a strong background in IT or business concepts. Each session will comply with the latest syllabus for the IT Passport exam, making it beneficial for those preparing for certification.

Expert Insight

The sessions will be led by Kenichiro Muroya, a certified small business consultant with extensive experience in corporate strategies. His approach emphasizes conversational communication to support organizational development, which ensures the concepts discussed are both relatable and applicable.

With a focus on real-world applications and an interactive format, participants are encouraged to engage actively. These seminars are particularly suitable for those interested in enhancing their understanding of how business and IT intertwine, especially for non-engineers wishing to grasp strategic connections.

Why Attend?

• - Gain a structured understanding of strategic management and marketing frameworks.
• - Discover how technology strategies support business growth and innovation.
• - Learn from practical examples and expert insights to apply in your professional journey.

Participation Details

• - Dates: Vol.3 on July 13, 2026, and Vol.4 on July 28, 2026.
• - Time: 19:00 - 20:00 JST for both sessions.
• - Format: Online.
• - Cost: Free, with a limited capacity of 60 participants per session.

To register and for further information about each seminar, please visit the respective links: Vol.3 Registration and Vol.4 Registration.

Join us as we unlock the potential of your business with foundational skills in both strategic thinking and technical application. C&R Corporation is dedicated to enhancing the lifelong value of professionals through various programs aimed at empowering talents in every industry.