United Breast Cancer Foundation Takes Center Stage in Times Square with Eye-Catching Billboards

The United Breast Cancer Foundation (UBCF) is making a significant impact on public awareness by utilizing the iconic Times Square for its cause. Starting October 1st and continuing until December 31st, UBCF has strategically placed two digital billboards in one of the most frequented areas in the world.

First Billboard: Waterfall Display


Located at the bustling intersection of 42nd Street and Seventh Avenue, the first billboard takes the form of a waterfall display. It comprises three digital screens that will showcase UBCF's mission and activities every five minutes, featuring 20 seconds of UBCF content per rotation. This means the organization will receive consistent visibility throughout each hour during the fall and early winter, reaching millions of visitors to New York City.

Second Billboard: Prominent Corner Display


In addition to the waterfall display, UBCF will also promote a crucial fundraising event through a second billboard located at 1500 Broadway, right at the corner of 43rd Street. This billboard will highlight UBCF's signature Think Pink Gala, an important celebration marking the foundation’s 25th anniversary. Positioned approximately 60 feet above street level, this digital board ensures a commanding view and presence amid the hustle and bustle of Times Square. It will run a minimum of six times an hour, with ten seconds for each display, amplifying the message of the organization.

The Essence of UBCF


The United Breast Cancer Foundation is a nonprofit that aims to bring positive change to the lives of individuals affected by breast cancer. Through various programs and initiatives, UBCF supports those impacted by the disease, helping them access care and necessary resources. The organization strives to enhance awareness and education surrounding breast cancer, particularly through its engagement in high-profile campaigns like the Times Square billboards.

New York City’s Times Square is not merely about flashy advertisements; it serves as an influential platform where millions gather, offering a unique opportunity for organizations to broadcast their message. By leveraging this iconic location, UBCF hopes to significantly elevate awareness surrounding breast cancer and ultimately drive support for its ongoing mission.

The two billboard placements represent a bold move to reach an extensive audience and bring attention to the vital work done by UBCF. As the foundation continues to grow and expand its outreach, initiatives like these are crucial for fostering community support and increasing engagement on important health matters.

To learn more about UBCF, its initiatives, and how you can support their mission, please visit www.ubcf.org.

Topics Health)

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