#Japan #Tokyo #Qlipper #LLMO #PR Strategies

Transforming PR in the Age of AI: Join Our Seminar

In just three days, an exciting opportunity awaits for PR professionals eager to navigate the future of public relations influenced by artificial intelligence. Organized by Todo-Onada, headquartered in Taito City, Tokyo, the free online seminar titled "AI Era PR Logic: The Essence and Practice of LLMO Measures" is set for July 24, 2026, at 14:00. Building on the success of its initial session on July 10, which received an impressive average satisfaction rating of 4.4 out of 5, this seminar aims to provide even deeper insights. Along with comprehensive discussions, participants will also receive a pre-learning AI handbook to enhance their understanding of the topics covered.

The Growing Necessity of AI Knowledge in PR

The soaring interest and demand for understanding AI’s role in PR is a reflection of the pressing challenges faced by PR personnel. With AI leveraging past accumulated text, companies that resist adapting will inevitably fall behind in the competitive landscape of tomorrow's AI-driven world. As the July 10 session demonstrated, attendees reported gaining clarity in distinguishing responsibilities between PR and marketing, while also acknowledging misunderstandings regarding AI mechanisms.

Businesses must recognize the urgent message: waiting until next month, or even next year, to start understanding AI simply means widening the gap between themselves and their competitors.

What Attendees Will Learn

1. Recognition by AI: Attendees will discover that AI may not have sufficient knowledge of their company, as it bases responses on its pre-existing text dataset. Understanding how one’s company is perceived by AI is the starting point for effective PR.
2. Effective vs. Ineffective Measures: Many popular “AI measures” do not influence AI’s learning. This seminar will clarify which actions are beneficial and which are misguided, providing attendees with a framework to avoid unnecessary investments.
3. Gaining Competitive Advantage: Accumulation of information for AI is not instantaneous; competitors are advancing today. Learning how to create valuable correlations between customer challenges and company identity is crucial, as it enables future scalability and influence in the AI landscape.
4. Avoiding Misguided Investments: Understand that acting without comprehending AI mechanisms can lead to detrimental investments. This seminar will guide participants in defining the right trajectory from the outset.
5. Diagnostic Techniques: While measuring AI recommendation probabilities is complex, attendees will learn methods to confirm whether their investments are directionally correct. Specific steps like defining target queries will be shared to assist in this evaluation.

Seminar Details

• - Date & Time: July 24, 2026, from 14:00 to 15:00 (JST)
• - Format: Online via Zoom
• - Capacity: 20 participants (limited availability)
• - Cost: Free
• - Speaker: Tatsuya Shiraishi, Executive Director of Todo-Onada
• - Registration Link: Register Here

Insights from the Speaker

"Returning to the core of effective PR becomes essential as we understand AI and LLMO. The gap between companies recommended by AI and those that are not is not a matter of technical prowess but rather how well customer challenges align with the company name in trusted media contexts. Misguided investments only accumulate without the proper framework. In this seminar, we’ll provide actionable direction for PR professionals now, more than ever," says Tatsuya Shiraishi.

Additional Resources

For those looking to enhance their PR efforts, Todo-Onada offers the following tools:

• - Qlipper: A PR effectiveness measurement service monitoring over 4,000 web media sources in real-time, automatically collecting and analyzing articles to quantify PR impact through competitive comparisons and ad conversion rates.
• - Qoddler: An AI agent feature that retrieves accumulated PR data in chatbot format, helping streamline daily reports and media relations.
• - DigiDigi: A tool that continuously diagnoses the conditions favorable for AI recommendations, providing a visual understanding of the recommended state without measuring recommendation probability itself.

Company Overview

• - Name: Todo-Onada, Inc.
• - CEO: Yasuaki Matsumoto
• - Founded: January 20, 2020
• - Location: 302 Yahiko Building, 7-11-13 Ueno, Taito City, Tokyo
• - Business Scope: Development and operation of cloud services for businesses and system consulting.
• - Website: Todo-Onada