Etiya and Freedom Mobile Team Up for Cloud-Native BSS Transformation

Etiya Partners with Freedom Mobile for Advanced BSS Transformation

Etiya, a leader in AI-driven digital Business Support Systems (BSS), has announced a significant step in its ongoing collaboration with Canada’s Quebecor, extending its innovative services to Freedom Mobile. This initiative marks the inception of one of the world's first cloud-native BSS environments integrated across multiple brands, all built upon a unified architecture.

With the evolving landscape of telecommunications, Freedom Mobile aims to enhance its end-to-end customer experience. Through this expanded partnership, Etiya's advanced BSS platform will support Freedom Mobile’s operations, enabling seamless interactions from retail stores to call centers and back-office functions. This strategic move is part of Freedom Mobile's ambitious digital transformation vision, geared towards boosting innovation while elevating the customer journey.

"This partnership represents the next pivotal stride in our digital evolution," stated Mohamed Drif, Senior Vice President and Chief Technology Officer of Freedom Mobile. He added that leveraging Etiya's proven BSS framework would enhance the speed at which Freedom Mobile introduces new products, such as their recently launched Fixed Wireless service, ensuring they deliver the modern, integrated experience that consumers demand.

Apostolos Kallis, Chief Commercial Officer at Etiya, expressed pride in the strengthening partnership with Quebecor through this venture. He explained that the collaboration provides a robust foundation for Freedom Mobile, essential for driving growth and improving customer satisfaction.

For Freedom Mobile users, this transition means improved access to new offerings and plans, delivering a more consistent customer experience across all service platforms. Whether interacting online, in-store, or through customer service, users will benefit from a streamlined and efficient process. The advanced BSS platform is designed to adapt continuously, employing AI capabilities to provide increasingly personalized interactions.

The scope of this transformation program is considerable, encompassing a complete overhaul of Freedom Mobile's existing BSS architecture. Key features include enhancing digital interfaces for retail and call center engagements, alongside the integration of vital BSS functionalities covering Customer Relationship Management (CRM), Product Catalog Management (PCM), Configure Price Quote (CPQ), Order Management and Orchestration, Online Charging Systems (OCS), Mediation, Billing, and Interconnect services.

Moreover, aspects such as Service Order Management, API Gateway deployment, Resource Inventory Management, and Customer Service Management (CSM) are pivotal in the overall upgrade. The new system aims to transition Freedom Mobile from an outdated legacy model to a cutting-edge, microservices-based architecture, which seeks to enhance operational agility and simplify system management.

The objectives underline an aspiration to eliminate release bottlenecks, accelerate deployment of new services, and support the ongoing needs of customers more effectively. This modernization journey aligns with Etiya's commitment to leading large-scale BSS transformations across North America.

Etiya, founded in 2004, sits at the forefront of software innovation, employing over 1,600 staff across several continents. The company’s focus lies in providing agile solutions through a microservices architecture and DevOps practices. Their specialties cover sectors from telecom to finance, reinforcing their reputation as pioneers in digital transformation.

In tandem, Freedom Mobile stands as a beacon of innovation in the Canadian telecommunications sector. With a commitment to affordability and customer-centric solutions, this brand is determined to ensure that its users in Ontario, Manitoba, Alberta, and British Columbia receive both value and quality service. Together, Etiya and Freedom Mobile aim to set a new standard for communications in Canada, bringing forth advancements that prioritize the customer experience above all.

As this partnership unfolds, both companies anticipate significant enhancements that not only elevate service delivery but also pave the way for future innovations. The initiation of this cloud-native BSS environment illustrates the unwavering commitment both brands have towards excellence in the telecommunications space, promising customers a brighter, more connected future.