#Australia #Melbourne #Active Gaming #Activate Entertainment

Activate Expands its Reach to Australia with New Melbourne Location

In an exciting development for gaming enthusiasts, Activate, the North American entertainment phenomenon renowned for its immersive active gaming experiences, is embarking on a journey down under with its first Australian location in Melbourne. This ambitious expansion marks a significant milestone for the brand, as it aims to introduce its innovative approach to gaming in a new market.

A New Gaming Frontier in Highpoint Shopping Centre

The new venue, named Activate Melbourne, will be situated within the bustling Highpoint Shopping Centre, conveniently located adjacent to the popular HOYTS Cinema in Maribyrnong, Victoria. Set to open its doors in early 2027, this location promises to be a vibrant hub for gamers and non-gamers alike, showcasing a unique blend of physical and mental challenges.

As part of its commitment to enhancing player experience, the Melbourne site will feature twelve state-of-the-art game rooms, offering over 800 levels of challenging gameplay. Utilizing cutting-edge RFID technology, Activate will track players across these rooms, empowering them to level up, unlock achievements, and earn exciting rewards known as Next Level Rewards. With teams of two to five players, participants will tackle fast-paced challenges that test their speed, coordination, and problem-solving skills together.

A Taste of Competitive Spirit

At Activate Melbourne, gamers can look forward to experiencing fan-favorite games, including Mega Grid, Mega Laser, Strike, and Hide. In addition to these thrilling games, players can also compete on a global scale through the Activate Global League and the highly anticipated Tournament of Champions. These competitions foster a sense of community, connecting players across different locations worldwide.

Co-Founder and CEO Adam Schmidt expressed his enthusiasm for this international growth, stating, "As we continue our global expansion, Australia feels like a natural next step. We're thrilled to bring what we've built in Canada to Australia and introduce this dynamic community to the energy, technology, and games that set Activate apart."

Active Community Engagement and Career Opportunities

As Activate prepares for the grand opening of its Melbourne location, the company is actively building a local team and is in search of enthusiastic individuals to fill various roles. This approach not only supports community engagement but also opens doors for residents looking to be part of an exhilarating gaming environment. Interested candidates can find more information about job openings on Playactivate.au/careers.

The Future of Activate

With over 80 locations spread across Canada, the United States, Denmark, Germany, France, and several other countries, Activate has redefined the boundaries of in-person entertainment. The Melbourne expansion is not just a standalone location; it is the first of several planned openings throughout Australia, signaling a new era for the brand within the Australian entertainment landscape.

As Activate looks ahead, the possibility of creating a vibrant gaming community in Melbourne and beyond is only the beginning. This expansion promises to offer unforgettable experiences to players and reinforce Activate's position as a leader in the realm of active gaming.

To find out more about what Activate has to offer, prospective players are encouraged to visit Playactivate.au and prepare for an adrenaline-pumping experience that blends technology with live-action gaming.

About Activate

Founded and headquartered in Winnipeg, Canada, Activate is recognized as North America’s fastest-growing entertainment provider, known for its commitment to innovation and immersive gaming experiences. As they expand globally, they remain dedicated to fostering a sense of competition and community among players, ensuring that every visit is packed with excitement and fun.