CeraVe Partners with Dune: Official Moisturizer of Arrakis in Film Campaign

CeraVe Joins Forces with Dune: A Groundbreaking Film Collaboration

CeraVe, the leading dermatologist-recommended skincare brand, has officially partnered with Warner Bros. Pictures and Legendary Entertainment for its first film collaboration, proudly proclaiming itself as the "Official Moisturizer of Arrakis" for the movie Dune: Part Three, set to release in theaters on December 18, 2026.

This exciting partnership integrates CeraVe's dermatologically developed moisturizer, renowned for delivering a remarkable 120 hours of hydration, into the breathtaking cinematic universe of Dune. The collaboration showcases a series of uniquely crafted videos tailored for social media, reflecting CeraVe's commitment to merging skincare with entertainment. Dubbed the campaign "Precious Resource," it humorously suggests that hydration may just outshine spice as the true treasure of Arrakis.

The Epic Finale of a Cinematic Saga

Dune: Part Three marks the stunning conclusion of a franchise that has captivated audiences worldwide and generated over a billion dollars in revenue. The collaboration with CeraVe highlights the essential nature of hydration in a parched world like Arrakis, where moisture is at a premium.

CeraVe’s Moisturizing Cream is at the centerpiece of this partnership. Designed through rigorous dermatological research, it features a powerful formulation, including three essential ceramides, hyaluronic acid, and advanced MVE technology—ensuring long-lasting and effective hydration for up to 120 hours. With a staggering market presence in the United States, selling a unit every three seconds, CeraVe continues to prove its popularity among consumers.

The partnership is brought to life by OBB Bolded, a content brand studio that successfully drove previous collaborative campaigns. This collaboration aims to enrich CeraVe’s profile through engaging advertisements and immersive experiences across diverse markets. CeraVe unveiled its first commercial on November 11, introducing the brand as Arrakis' official moisturizer, featuring dramatic visuals that intertwine the narrative of the film with skincare.