CeraVe Becomes the Official Moisturizer of Arrakis with DUNE PART THREE Collaboration

CeraVe and DUNE: A Match Made in Cinema

CeraVe has announced its first-ever official film partnership with Warner Bros. Pictures and Legendary Pictures with the upcoming release of DUNE PART THREE, scheduled to hit theaters on December 18, 2026. This collaboration uniquely positions CeraVe as the “Official Moisturizer of Arrakis,” blending the realms of dermatological science with cinematic storytelling.

A Cinematic Campaign

The global campaign aims to highlight CeraVe's dermatologist-developed moisturizer, which promises up to 120 hours of hydration. With a series of social media-first videos aimed at engaging fans, the campaign is set to unveil its primary media spot titled “Precious Resource.” This playful spot hints that perhaps the most valuable resource on the desert planet Arrakis is not the well-known spice but hydration itself.

CeraVe, frequently recommended by dermatologists in the U.S. and endorsed by over 80,000 dermatologists worldwide, utilizes this monumental platform to showcase its expertise in hydration, linking it to the film’s desert landscape and themes of scarcity.

The Partnership's Core Message

In a unique twist, CeraVe emphasizes the importance of moisture, aligning it with the narrative and climatic conditions of Arrakis. Vincent Chauvière, the Global Brand President, stated, "On Arrakis, spices are not the only precious resource – moisture plays a crucial role too. This partnership allows us to elevate the significance of hydration on a global pop-culture stage and introduce our insights on skin barrier restoration and ceramides to a new audience."

The creativity behind this partnership is executed by OBB Bolded, known for their compelling storytelling in their campaigns. A key element of the collaboration is a custom advertisement called “Precious Resource,” where the dry, unyielding landscape of Arrakis serves as a backdrop, featuring an unexpected twist that underscores moisture's value.

The Science of Hydration

CeraVe’s moisturizer was created with input from dermatologists, featuring three skin-identical ceramides, hyaluronic acid, and MVE technology. This combination not only restores the skin barrier but also provides long-lasting hydration that is medically endorsed. Dr. Andrew Park, a CeraVe-certified dermatologist, emphasizes the everyday realities of dry skin challenges. "Even if Arrakis is a fictional desert, the struggles people face with dry skin are very real. I recommend CeraVe's moisturizer as it’s clinically proven to support skin barriers and provide up to 120 hours of moisture."

Global Reach of the Campaign

This innovative collaboration is designed to reach fans across the globe, adapting to local markets while sharing globally cohesive content. CeraVe is already a favorite in over 100 countries, catering to a vast audience. The campaign not only includes engaging digital content but also retail experiences culminating in the film’s premiere, enhancing the overall storytelling.

As the release date draws near, teasers such as “Defy the Desert” have been shared, showcasing the humorous yet poignant take on the themes from DUNE. In an unforgettable moment, an iconic shot appears in which a CeraVe moisturizer rises dramatically from the sands of Arrakis, challenging fan expectations in a fun and engaging way.

Looking Forward

With plans for extensive promotional activities leading up to the film’s release, including outdoor campaigns and creative partnerships, CeraVe aims to make a significant impact in pop culture through this groundbreaking collaboration. The official campaign has begun rolling out globally, promising exciting new content well into the film’s premiere.

CeraVe and DUNE PART THREE embody a thrilling fusion of entertainment and skincare expertise, ensuring fans not only enjoy a cinematic experience but also gain insight into maintaining their skin health in even the most challenging environments.