#USA #Burlington #Data Integrity #Snowflake Marketplace #Location Intelligence

Precisely Enhances Geo Addressing and Data Enrichment Solutions

Precisely, a global leader in data integrity, has recently unveiled a series of innovative features designed to enhance location intelligence capabilities and data enrichment within the Snowflake Marketplace. This significant development enables joint customers to utilize powerful geo addressing and enrichment solutions directly within their Snowflake environments. This article delves into the details of these innovations, their implications for businesses, and the potential benefits they can bring to data-driven decision-making.

A Step Forward in Data Integrity

With the launch of these new offerings, businesses can now leverage verified and geocoded addresses that are prepared for enrichment. This ensures the elimination of inefficiencies caused by poor-quality address data, which can often lead to increased costs and ineffective outreach strategies. The latest features provide enhanced location-based insights that empower organizations to understand their audience better while mitigating risks, thus facilitating informed and strategic decisions.

Geo Addressing and Data Graph Native Apps

The new native applications for Snowflake introduced by Precisely are designed with user-friendliness and efficiency in mind. The apps enable customers to carry out essential geo addressing tasks and data enrichment operations smoothly within the Snowflake AI Data Cloud. Key features include:

• - Precisely Geo Addressing for Snowflake - This app verifies, standardizes, cleanses, and geocodes addresses accurately. It offers exceptional features like reliable autocomplete, address verification at detailed levels—including apartments and suites—and simplifies the data enrichment process. Users can connect datasets seamlessly using PreciselyID.

• - Precisely Data Graph for Snowflake - This innovative tool grants easy access to a wide array of Precisely's comprehensive data portfolio, including property data, business information, natural hazards, and demographic insights. The flexibility in querying capabilities, robust data enrichment options, and improved data discovery are all facilitated through a single API, streamlining user experience significantly.

Fawad Qureshi, Global Field CTO at Snowflake, highlighted the utility of these native apps, stating that they allow customers to maximize their data's potential rapidly, enabling effortless installation and operationalization.

Expanding Data Offerings in Snowflake Marketplace

In addition to the new applications, Precisely has augmented its offerings on the Snowflake Marketplace by increasing the number of enterprise-grade datasets available. This expansion is particularly beneficial for industries such as retail, insurance, and real estate, enabling them to derive actionable insights and optimize their business outcomes.

Newly introduced datasets include:

• - Precisely Risk Data - An extensive compilation of datasets that presents critical insights into various risk factors, including wildfire and property fire risks, flooding, coastal vulnerabilities, and even crime safety analysis.

• - Precisely Demographics - This dataset provides in-depth demographic information, assisting businesses in comprehending customer preferences and adapting to population shifts, all while ensuring data remains current and reliable.

These datasets complement existing offerings, which include detailed information on address and property attributes, boundaries, street-level insights, and points of interest (POI) data, thereby enhancing the robustness of the decision-making process across multiple sectors.

Introduction of the MapInfo Pro Snowflake Connector

Moreover, Precisely has announced the new MapInfo Pro Snowflake Connector, which facilitates the viewing and editing of Snowflake tables within MapInfo Pro. This connectivity enables data teams and GIS analysts to conduct advanced spatial analytics on Snowflake tables efficiently, avoiding the complexities and time-consuming processes typically associated with such tasks. The connector is anticipated to refine workflow applications, generating new efficiencies organization-wide.

According to Clarence Hempfield, SVP of Location Intelligence at Precisely, there is a growing need for reliable location-based insights and contextual data—whether for enhancing AI reliability or evaluating climate impacts. By partnering with Snowflake, Precisely aims to ensure accessibility to vital insights without necessitating data relocation. This approach promises to raise standards of efficiency, accuracy, and innovation across industries.

To explore more about the innovations introduced by Precisely or to visit the Snowflake Marketplace, follow their official communications.

About Precisely

As a pioneer in data integrity, Precisely is committed to ensuring your data is accurate, consistent, and contextually relevant. Their offerings include the Precisely Data Integrity Suite, which aids in data integration, quality enhancement, data governance, geocoding, and the enrichment of datasets for confident business decisions. Over 12,000 organizations worldwide, including a substantial number from the Fortune 100, rely on Precisely for their software, data solutions, and strategic services.

For more information, visit Precisely’s website.