#USA #Salvation Army #Dallas Cowboys #Frisco #Miranda Lambert

Miranda Lambert To Kick Off Salvation Army's Red Kettle Campaign

As the holiday season approaches, the excitement builds for the annual kickoff of the Salvation Army's Red Kettle Campaign, which this year will be heralded by none other than multi-platinum, three-time Grammy Award winner, Miranda Lambert. Known for her powerful vocals and heartfelt performances, Lambert is set to take the halftime stage at AT&T Stadium during the Dallas Cowboys' Thanksgiving Day game against the Philadelphia Eagles, marking the 30th consecutive year that an iconic artist has lent their talents to this cherished tradition.

Scheduled to air nationally on Fox at 3:30 p.m. CST, Lambert's performance promises to be a highlight in a game that historically draws millions of viewers each year. The Salvation Army has successfully utilized this prime sports event as a platform to raise awareness about community needs throughout the year, having generated over $3.4 billion for their charitable efforts since the campaign’s inception three decades ago.

In her own words, Lambert expressed, "There's something special about how music brings people together, especially when it's to spread joy and hope to families who need it most." Her connection to this cause is evident; she recognizes the role music plays in fostering a sense of community and shared purpose during the holiday season.

The Red Kettle Kickoff has evolved into one of the Dallas Cowboys’ most endearing traditions. Charlotte Jones, the team’s chief brand officer, has been instrumental in its longevity. Stemming from her father's challenge in the 1990s to inspire fans about the impact of the Cowboys beyond the field, Jones envisioned using the team’s national platform to promote charitable giving. The very first performance in this series was headlined by country music legend Reba McEntire in 1997, setting the stage for many iconic acts to follow including Dolly Parton, Carrie Underwood, and Post Malone.

Each year, the performance serves as a clarion call for viewers to contribute to their local communities, supporting a wide range of initiatives from disaster relief to food security. Commissioner Merle Heatwole, National Commander of the Salvation Army, reiterated, "The Red Kettle Campaign gives people a simple way to spread joy and support their neighbors in need." This sentiment resonates deeply, reflecting the spirit of giving that is so pivotal during the holiday season.

As Lambert gears up for what promises to be another unforgettable Thanksgiving halftime show, the anticipation is palpable. The partnership between the Dallas Cowboys and the Salvation Army signifies more than just a performance; it represents a legacy of hope and support for millions in need.

About The Salvation Army

With over 28 million service touchpoints across the U.S. in 2025, the Salvation Army addresses issues of poverty, addiction, and overall human hardship. Their services include providing food, shelter, and emergency assistance, ensuring that help reaches those who need it regardless of background. For additional details on how to contribute, visit SalvationArmyUSA.org.

About Miranda Lambert

Miranda Lambert is not just a music icon but also an advocate and entrepreneur. Her latest album, Crisco, featuring the single "Snakeskin Boots" showcases her continued success, with her track record of 11 consecutive Top 10 Country Albums illustrating her phenomenal artistry. Beyond music, Lambert’s philanthropic efforts through the MuttNation Foundation speak volumes about her commitment to animal welfare, having raised over $15 million toward shelter pet adoption initiatives.

Join us this Thanksgiving to witness a spectacular show that not only entertains but also uplifts the spirit of giving in communities nationwide.