#United States #KitchenAid #Benton Harbor #Whirlpool Corporation #JennAir

Whirlpool Corporation Celebrated as a Cultural Icon

In a recent announcement, TIME Magazine featured Whirlpool Corporation on its prestigious list of "America's Most Iconic Companies." This accolade places Whirlpool among 250 U.S. firms recognized for their significant influence on American culture over the years. This recognition comes as the company prepares to celebrate America's 250th birthday.

Whirlpool's journey began modestly in 1911, and today it stands tall as a critical player in American households. According to Marc Bitzer, the Chairman and CEO of Whirlpool Corporation, "It is an honor to be named one of the nation's most iconic companies." He emphasized the company’s commitment to creating appliances that enhance the quality of life at home.

A Legacy Built on American Values

Whirlpool's remarkable legacy is grounded in its American roots, as the company has continuously aimed to improve life at home through innovative appliance design and manufacturing. The brand proudly maintains a strong presence in the U.S. market, with approximately 80% of its products manufactured domestically. This commitment is reflected in the workforce as well, with over 20,000 employees across the nation, including 14,000 manufacturing workers in 10 plants.

The broad portfolio of Whirlpool's iconic brands includes Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. The significance of these brands extends beyond mere appliances; they symbolize a deep emotional connection with consumers. According to the independent survey conducted for this recognition, customers rated these brands on factors like recognition, cultural impact, emotional connection, and resilience, all of which contributed to Whirlpool's esteemed standing.

Investment in American Manufacturing

Over the last decade, Whirlpool has invested a staggering $23 billion in American manufacturing, labor, and logistics. This dedication demonstrates their commitment not only to product quality but also to supporting the local economy and workforce.

Whirlpool's presence in the market is marked by significant financial achievement as well. In 2025, the company reported approximately $16 billion in annual net sales, showcasing a robust performance, with nearly 90% of those sales generated in the Americas. This financial stability is further supported by 35 manufacturing and technology research centers, emphasizing the company’s commitment to innovation and efficiency.

A Look Forward

As Whirlpool Corporation looks ahead, the focus remains on continual improvement and meeting the evolving needs of consumers. In an era where innovation faces rapid change, Whirlpool stands ready to adapt, ensuring that its appliances not only meet but exceed the expectations of modern consumers.

Becoming a part of TIME's “Most Iconic Companies” list is more than just an accolade; it reflects Whirlpool's enduring effort to make households more efficient and enjoyable. As they continue to honor their roots while exploring new frontiers in appliance technology and design, Whirlpool Corporation remains dedicated to enhancing life at home for generations to come.

For more information, visit Whirlpool Corporation.