NERDS® Shines at This Year's Big Game with New Juicy Gummy Clusters Featuring Andy Cohen

NERDS® Introduces Juicy Gummy Clusters at the Big Game

NERDS® is making a triumphant return to the Big Game with a new commercial starring cultural icon Andy Cohen, known for his extraordinary hosting skills. This year's advertisement, titled 'Taste Buds', showcases the brand's exciting innovation: NERDS® Juicy Gummy Clusters® candy. This product marks the most significant development for the beloved candy brand since the introduction of NERDS® Gummy Clusters®.

The 30-second spot follows Gummy, NERDS®' delightful character, preparing for its grand red-carpet debut, with Andy Cohen acting as its support and motivator. As Gummy gets ready for its shining moment, the commercial highlights a transformation that epitomizes the new candy's unique experience -- MEGA, CRUNCHY, GUMMY, and JUICY. This evolution mirrors the tantalizing multisensory delight offered by the new NERDS Juicy Gummy Clusters candy.

Gummy is not alone during this transformation; Andy Cohen, embodying Gummy's 'Taste Bud,' guides and encourages Gummy through each step as they walk the red carpet together. The new product features a crunchy, tangy exterior of NERDS candy surrounding a chewy strawberry-flavored gummy center, enhanced by a drop of strawberry punch-flavored juice that creates a delightful burst of flavor. The Gummy Clusters are approximately double the size of previous offerings, ensuring a satisfying bite that resonates with candy lovers everywhere.

A Unique Marketing Strategy

The advertisement is set to air during the second quarter of the game, promising to captivate audiences with its energetic tone and engaging visuals. Andy Cohen expressed his excitement for the project, stating, "I know MEGA moments, and the transformation of Gummy embodies both MEGA and JUICY. My role as Gummy's 'Taste Bud' has truly been a fantastic experience. This Big Game spot is going to be legendary."

The marketing campaign kicked off in early January with a vibrant teaser featuring Andy Cohen enjoying a lively party with the lovable Nerds characters. The buzz around the advertisement has been amplified with the reveal of Andy’s 'taste bud' Gummy, who shares some 'juicy' insights ahead of their big moment.

Greg Guidotti, Chief Marketing Officer at Ferrara, which produces NERDS®, highlighted the importance of returning to the Big Game. He stated that it illustrates the brand's growth while connecting with cultural trends and consumers effectively. Cohen’s talent for spotlighting innovative products makes him an invaluable asset for this campaign, enabling audiences to fully appreciate the NERDS Juicy Gummy Clusters' multisensory features.

A Comprehensive Campaign Reach

The launch of the NERDS Juicy Gummy Clusters is supported by a broad marketing initiative that spans television, retail displays, public relations, digital and social media efforts. This extensive strategy aims to ensure that the excitement surrounding the new product is felt across all channels, engaging fans everywhere they are.

To locate a retailer near you offering NERDS products, including the new Juicy Gummy Clusters, visit www.nerdscandy.com and follow @NerdsCandy on Instagram and TikTok for the latest updates and fun content.

About NERDS®

NERDS®, recognized for its fun and playful candy, offers a range of delightful options including the iconic dual-flavored box, NERDS Ropes, Big Chewy NERDS, and the newly-launched NERDS Juicy Gummy Clusters candy. Each variant has a unique taste profile designed for candy enthusiasts, ensuring that everyone finds their favorite.

Ferrara, the parent company of NERDS, has a rich history spanning over 115 years, delivering sweet confections that bring joy to generations of candy lovers. With a dedicated workforce exceeding 9,400 employees, Ferrara continues to innovate and connect through its extensive candy offerings and beloved brands. Learn more about Ferrara's delicious world of treats by visiting www.ferrara.com.