A Unique Valentine's Experience in Times Square
As Valentine’s Day approaches, a delightful partnership between
Vaseline® and
Red Lobster invites couples to experience love in a new setting. From
February 10 to 12, 2026, these two iconic brands will transform select booths at Red Lobster’s Times Square location into a
Kissing Booth that’s made for romance.
The Kissing Booth Experience
In a playful twist to traditional date nights, the Vaseline x Red Lobster Kissing Booth allows guests to indulge in a special five-course meal created for pairs. The collaborative event combines comforting seafood menu favorites with the essence of Vaseline’s
Limited Edition Valentine’s Day Lip Therapy® collection. This innovative dining setting aims to create an intimate atmosphere where guests can enjoy good food and each other’s company, ensuring lips remain kiss-ready all evening long.
Exclusive Menu Features
The exclusive dining experience includes:
- - Two Cocktails Inspired by Vaseline®: Guests can choose from the extravagant creations like the UR Mint For Me Mojito (available non-alcoholic), I Love U Berry Much Frozen Daiquiri, and Do U Accept This Rosé Sangria.
- - A Five-Course Meal that features popular items including Cheddar Bay Biscuits®, a lavish Lobster Flatbread, and a New Lobsterfest® Duo alongside a decadent Chocolate Wave Cake.
- - Finally, to commemorate the experience, a complimentary Vaseline® Limited Edition Valentine’s Day Lip Therapy® product will be gifted as a sweet gesture at the end of the meal.
Setting the Mood
The Kissing Booth has been designed to facilitate moments of affection, encouraging patrons to shed any discomfort associated with public displays of affection. It's a delightful initiative that embraces love and connection, making it a perfect way for couples to celebrate special moments together. As Kate Godbout, Head of Vaseline® Brand, North America emphasizes, “Valentine's Day fosters moments where people get a little closer.”
Making Reservations
Those interested in partaking in this unique experience can make a reservation through Tock starting February 4. The cost for the prix fixe menu designed for two is set at
$140, exclusive of taxes and gratuity. Each reservation covers a
1.5-hour seating window in the atmospheric setting of Times Square, and couples are encouraged to book in advance, as this experience has limited availability.
A Perfect Match
While this collaboration may come across as unconventional, the synergy between these two brands is clear.
Red Lobster is a sought-after spot for special occasions, renowned for its sumptuous seafood offerings. On the other hand,
Vaseline’s commitment to lip care aligns perfectly with enhancing the romance experienced during Valentine’s festivities. Furthermore, many of Vaseline’s users are known to frequent Red Lobster, making this partnership resonate well with fans of both brands.
Join the Celebration
To capture the spirit of love spreading throughout this event,
Tiff Baira, a celebrated author and social influencer, will chronicle her journey to find a Valentine’s “cutie” at the Kissing Booth, sharing fun and heartwarming moments through her social media platforms. “This is such a fun way to celebrate Valentine's Day,” she adds, expressing her enthusiasm for the partnership.
The Vaseline x Red Lobster Kissing Booth opens its doors at
Five Times Square, W 41st St, New York, NY, and will run from
11 AM to 11 PM. This exclusive experience encourages couples to enjoy a night filled with good company, delightful food, and the joy of kissing, all while keeping their lips soft, smooth, and ready for love.
For a memorable night this Valentine’s Day, don’t miss out on securing your spot at this extraordinary celebration of romance. For more details and to make reservations, visit
Tock.